Description
SWOT ANALYSIS OF LLOYDS TSB BANK
Lloyds TSB Bank
Parent Company
Lloyd Banking group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
For the Journey
USP
Part of Big four clearing banks
STP
Segment
Business and Personal Banking
Target Group
Retail Banking for individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Diverse Banking solutions 2. Strong presence in retail banking 3. Has over 45,000 employees Strength 4. The bank has over 16 million customers and small business accounts
1. Controversies regarding tax evasion and money laundering 2. Dropping credit ratings in recent times 3. High number of complaints against the bank had an adverse effect Weakness on the brand image
1. Small enterprise banking Opportunity 2. Microfinance and increased services
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt regulations and fluctuating market conditions
Competition
1. Standard Chartered Bank Competitors 2. Credit Suisse Bank
3. RBS
doc_586648675.docx
SWOT ANALYSIS OF LLOYDS TSB BANK
Lloyds TSB Bank
Parent Company
Lloyd Banking group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
For the Journey
USP
Part of Big four clearing banks
STP
Segment
Business and Personal Banking
Target Group
Retail Banking for individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Diverse Banking solutions 2. Strong presence in retail banking 3. Has over 45,000 employees Strength 4. The bank has over 16 million customers and small business accounts
1. Controversies regarding tax evasion and money laundering 2. Dropping credit ratings in recent times 3. High number of complaints against the bank had an adverse effect Weakness on the brand image
1. Small enterprise banking Opportunity 2. Microfinance and increased services
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt regulations and fluctuating market conditions
Competition
1. Standard Chartered Bank Competitors 2. Credit Suisse Bank
3. RBS
doc_586648675.docx