Description
SWOT ANALYSIS OF LINCOLN NATIONAL
Lincoln National
Parent Company
Lincoln Financial Group
Category
Healthcare
Sector
Life insurance
Tagline/ Slogan
You‘re in charge
All four major ratings agencies have affirmed financial strength ratings USP with a stable outlook
STP
Segment
Financial services
Retirement plans, life insurance, investment management, financial Target Group media
Building on more than 100 years of expertise and sound risk management, Lincoln Financial today has a strong financial foundation with ample capital and liquidity to cushion the company from further Positioning disruptions in the markets
SWOT Analysis
1. Ranked among the top in universal life sales 2. Strong history of over 100 years – resulting in strong brand association 3. Diversified set of products and offerings 4. Owner of US patent – “Method and apparatus for providing retirement income benefits" Strength 5.Strong brand image and market reputation
1.Bad debt – Issues due to economic downturn 2. Scope for improvement in risk management 3. Credibilty and ratings are dependent on external agencies – hence Weakness need to maintain positive brand image
1.Make it a one stop shop for all financial decisions 2.Geographical expansion Opportunity 3.Mergers and acquisitions to widen product portfolio
Threats
1.Business growth and performance are strongly linked to economic
cycles 2.Have to be concerned about patent expiry and accompanying losses in revenue 3.Insurance frauds and competitive environment
Competition
1.Prudential Financial 2.Genworth financial Competitors 3.AFLAC
doc_634707234.docx
SWOT ANALYSIS OF LINCOLN NATIONAL
Lincoln National
Parent Company
Lincoln Financial Group
Category
Healthcare
Sector
Life insurance
Tagline/ Slogan
You‘re in charge
All four major ratings agencies have affirmed financial strength ratings USP with a stable outlook
STP
Segment
Financial services
Retirement plans, life insurance, investment management, financial Target Group media
Building on more than 100 years of expertise and sound risk management, Lincoln Financial today has a strong financial foundation with ample capital and liquidity to cushion the company from further Positioning disruptions in the markets
SWOT Analysis
1. Ranked among the top in universal life sales 2. Strong history of over 100 years – resulting in strong brand association 3. Diversified set of products and offerings 4. Owner of US patent – “Method and apparatus for providing retirement income benefits" Strength 5.Strong brand image and market reputation
1.Bad debt – Issues due to economic downturn 2. Scope for improvement in risk management 3. Credibilty and ratings are dependent on external agencies – hence Weakness need to maintain positive brand image
1.Make it a one stop shop for all financial decisions 2.Geographical expansion Opportunity 3.Mergers and acquisitions to widen product portfolio
Threats
1.Business growth and performance are strongly linked to economic
cycles 2.Have to be concerned about patent expiry and accompanying losses in revenue 3.Insurance frauds and competitive environment
Competition
1.Prudential Financial 2.Genworth financial Competitors 3.AFLAC
doc_634707234.docx