Description
SWOT ANALYSIS OF LEGAL AND GENERAL GROUP
Legal and General Group
Parent Company
Legal and general group
Category
Health care
Sector
Life and Health insurance
Tagline/ Slogan
Every day matters
USP
We are helping you plan and build your future
STP
Segment
Financial services
Investment management, risk, savings, international, and group capital Target Group and financing
The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services Positioning companies.
SWOT Analysis
1. Strong market position in the UK financial services industry 2. Multi-channel distribution capabilities increasing market penetration and enhances revenues 3. Comprehensive product portfolio insulating business risk Strength 4. Customer base of around 7 million
1. Revenue susceptible to investment market volatility 2. High concentration on the UK market increasing business risk 3.Competitive industry – Need to continuously stay ahead of competitor Weakness offerings
1. Expansion of business protection insurance likely to increase revenues 2. Positive outlook of asset management industry Opportunity 3. Opportunities in growing Asia-Pacific insurance market
1. Delay in Solvency II implementation could double compliance costs 2. Insurance frauds likely to increase claim losses 3. Weak outlook for equity markets could put pressure on industry Threats capital position
Competition
1.AXA 2.Prudential Plc Competitors 3.RBS Insurance
doc_123310819.docx
SWOT ANALYSIS OF LEGAL AND GENERAL GROUP
Legal and General Group
Parent Company
Legal and general group
Category
Health care
Sector
Life and Health insurance
Tagline/ Slogan
Every day matters
USP
We are helping you plan and build your future
STP
Segment
Financial services
Investment management, risk, savings, international, and group capital Target Group and financing
The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services Positioning companies.
SWOT Analysis
1. Strong market position in the UK financial services industry 2. Multi-channel distribution capabilities increasing market penetration and enhances revenues 3. Comprehensive product portfolio insulating business risk Strength 4. Customer base of around 7 million
1. Revenue susceptible to investment market volatility 2. High concentration on the UK market increasing business risk 3.Competitive industry – Need to continuously stay ahead of competitor Weakness offerings
1. Expansion of business protection insurance likely to increase revenues 2. Positive outlook of asset management industry Opportunity 3. Opportunities in growing Asia-Pacific insurance market
1. Delay in Solvency II implementation could double compliance costs 2. Insurance frauds likely to increase claim losses 3. Weak outlook for equity markets could put pressure on industry Threats capital position
Competition
1.AXA 2.Prudential Plc Competitors 3.RBS Insurance
doc_123310819.docx