Description
SWOT ANALYSIS OF LAURENTIAN BANK
Laurentian Bank
Parent Company
Laurentian Group Corporation
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank that provides all kinds of financial services
STP
Personal banking, Commercial banking, Laurentian banking, Private Segment banking
Target Group
HNIs, Individuals, Businesses, SMEs in need of financial services
Positioning
One of the oldest banks in Canada
SWOT Analysis
1. Personalized banking experience for the customers 2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices 3. Employee base of more than 3,000 4. Net income is a good financial indicator 5. Aggressive mergers in the past 6. Member of the Canadian Bankers Association (CBA) and registered Strength member with the Canada Deposit Insurance Corporation (CDIC)
1. Limited presence in Canada 2. Comparatively, not very advanced banking facilities technology wise Weakness 3. Limited presence in other countries
1. Acquisition of other banks in Canada Opportunity 2. Technological changes in the banking infrastructure
1. Pace of growth of Canadian economy might slow down due to global recession 2. Stagnant demand for banking in Canada for past few years Threats 3. Intense competition from other local players
Competition
1. Canadian Tire Bank 2. Canadian Western Bank 3. First Nations Bank of Canada 4. General Bank of Canada 5. Jameson Bank Competitors 6. National Bank of Canada
doc_361404483.docx
SWOT ANALYSIS OF LAURENTIAN BANK
Laurentian Bank
Parent Company
Laurentian Group Corporation
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank that provides all kinds of financial services
STP
Personal banking, Commercial banking, Laurentian banking, Private Segment banking
Target Group
HNIs, Individuals, Businesses, SMEs in need of financial services
Positioning
One of the oldest banks in Canada
SWOT Analysis
1. Personalized banking experience for the customers 2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices 3. Employee base of more than 3,000 4. Net income is a good financial indicator 5. Aggressive mergers in the past 6. Member of the Canadian Bankers Association (CBA) and registered Strength member with the Canada Deposit Insurance Corporation (CDIC)
1. Limited presence in Canada 2. Comparatively, not very advanced banking facilities technology wise Weakness 3. Limited presence in other countries
1. Acquisition of other banks in Canada Opportunity 2. Technological changes in the banking infrastructure
1. Pace of growth of Canadian economy might slow down due to global recession 2. Stagnant demand for banking in Canada for past few years Threats 3. Intense competition from other local players
Competition
1. Canadian Tire Bank 2. Canadian Western Bank 3. First Nations Bank of Canada 4. General Bank of Canada 5. Jameson Bank Competitors 6. National Bank of Canada
doc_361404483.docx