Description
SWOT ANALYSIS OF LAKSHMI VILAS BANK
Lakshmi Vilas Bank
Private bank (7 people of Karur under the leadership of Shri V.S.N. Parent Company Ramalinga Chettiar)
Category
Banking
Sector
Banking and finance
Tagline/ Slogan
Life smiles where LVB serves
USP
Based on pure and strong values
STP
Segment
Individual and Industry banking
Target Group
Semi-urban and Rural banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Focus on Strong robust financial products 2. Social inclusiveness through schemes for all sectors 3. Diversified approach towards wealth management Strength 4. Gives employment to over 1600 people
1. Moderate presence across India as it is predominantly present in South India Weakness 2. Minimal marketing causes less visibility
1. Upcoming SME banking 2. International banking Opportunity 3. Focusing on retail banking, corporate banking and bank assurance
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Regulations
Competition
1. Kotak Mahindra bank Competitors 2. Karur Vyasa Bank
3. Federal bank
doc_593691862.docx
SWOT ANALYSIS OF LAKSHMI VILAS BANK
Lakshmi Vilas Bank
Private bank (7 people of Karur under the leadership of Shri V.S.N. Parent Company Ramalinga Chettiar)
Category
Banking
Sector
Banking and finance
Tagline/ Slogan
Life smiles where LVB serves
USP
Based on pure and strong values
STP
Segment
Individual and Industry banking
Target Group
Semi-urban and Rural banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Focus on Strong robust financial products 2. Social inclusiveness through schemes for all sectors 3. Diversified approach towards wealth management Strength 4. Gives employment to over 1600 people
1. Moderate presence across India as it is predominantly present in South India Weakness 2. Minimal marketing causes less visibility
1. Upcoming SME banking 2. International banking Opportunity 3. Focusing on retail banking, corporate banking and bank assurance
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Regulations
Competition
1. Kotak Mahindra bank Competitors 2. Karur Vyasa Bank
3. Federal bank
doc_593691862.docx