Description
SWOT ANALYSIS OF KURT SALMON
Kurt Salmon Associates
Parent Company
Kurt Salmon
Category
Management and strategy consulting
Sector
Consulting
Tagline/ Slogan
Kurt Salmon advises the world’s business leaders
USP
They are one of the first consultancies in USA.
STP
Segment
Companies and industries seeking professional business solutions
Target Group
All industries, corporates and business houses
Positioning
They are retail oriented and have good expertise
SWOT Analysis
1. They were formed by the merger of Ineum Consulting and Kurt Salmon Associates (KSA) 2. They were founded in 1935 and have about 1600 employees all over the world. 3. They are expert in retail and consumer products consultancy 4. They are spread over 5 continents Strength 5. Over 14 offices across Asia and Europe
1. They are too closely tied to the state of the US economy Weakness 2. Global reach is lesser compared to market leaders
1. They have immense opportunity in growing economies. 2. They have opportunity to synergize with Ineum Consulting Opportunity 3. Global tie-ups to maximise reach and offer diverse services
1. The global economic recession might hamper their business. 2. They have very construed geographic depth inspite of being present Threats all over the world.
Competition
1. McKinsey & company 2. Bain & Company Competitors 3. Accenture plc
doc_567326996.docx
SWOT ANALYSIS OF KURT SALMON
Kurt Salmon Associates
Parent Company
Kurt Salmon
Category
Management and strategy consulting
Sector
Consulting
Tagline/ Slogan
Kurt Salmon advises the world’s business leaders
USP
They are one of the first consultancies in USA.
STP
Segment
Companies and industries seeking professional business solutions
Target Group
All industries, corporates and business houses
Positioning
They are retail oriented and have good expertise
SWOT Analysis
1. They were formed by the merger of Ineum Consulting and Kurt Salmon Associates (KSA) 2. They were founded in 1935 and have about 1600 employees all over the world. 3. They are expert in retail and consumer products consultancy 4. They are spread over 5 continents Strength 5. Over 14 offices across Asia and Europe
1. They are too closely tied to the state of the US economy Weakness 2. Global reach is lesser compared to market leaders
1. They have immense opportunity in growing economies. 2. They have opportunity to synergize with Ineum Consulting Opportunity 3. Global tie-ups to maximise reach and offer diverse services
1. The global economic recession might hamper their business. 2. They have very construed geographic depth inspite of being present Threats all over the world.
Competition
1. McKinsey & company 2. Bain & Company Competitors 3. Accenture plc
doc_567326996.docx