Description
SWOT ANALYSIS OF KRUNG THAI BANK
Krung Thai Bank
Parent Company
Krung Thai Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
The state-owned bank under the license issued by the Ministry of USP Finance
STP
Segment
Retail and wholesale banking
Target Group
Individuals, small business customers and government institutions
Bank that succeeded well in business operation and enjoyed stable and rapid growth while making improvement and broadening its Positioning organization to better respond to the customer needs
SWOT Analysis
1. The top choice for most government agencies 2. Widespread presence in Thailand 3. Around 18000+ employees 4. Office hours are different from other commercial banks, which are adjusted to suit the economic environment and commercial operations 5. Only commercial bank having branch network and ATMs in all Strength provinces nationwide.
1.Alleged engagement in loan scandals Weakness 2.No international presence and dependence only on Thailand
1. High credit growth rate in Thailand 2. Improving investor confidence after 2011 natural disaster 3. Government aid to boost the economy Opportunity 4. Increase in demand for banking services in Thailand
1. Economy yet recovering from devastating flood disaster last year Threats 2. Low GDP growth rate of Thai economy
Competition
1.Siam Commercial Bank 2.Bank of Ayudhya 3.Bangkok Bank 4.Kasikorn Bank 5.Kiatnakin Bank 6.Tisco Bank Competitors 7.Thanachart Bank
doc_335881667.docx
SWOT ANALYSIS OF KRUNG THAI BANK
Krung Thai Bank
Parent Company
Krung Thai Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
The state-owned bank under the license issued by the Ministry of USP Finance
STP
Segment
Retail and wholesale banking
Target Group
Individuals, small business customers and government institutions
Bank that succeeded well in business operation and enjoyed stable and rapid growth while making improvement and broadening its Positioning organization to better respond to the customer needs
SWOT Analysis
1. The top choice for most government agencies 2. Widespread presence in Thailand 3. Around 18000+ employees 4. Office hours are different from other commercial banks, which are adjusted to suit the economic environment and commercial operations 5. Only commercial bank having branch network and ATMs in all Strength provinces nationwide.
1.Alleged engagement in loan scandals Weakness 2.No international presence and dependence only on Thailand
1. High credit growth rate in Thailand 2. Improving investor confidence after 2011 natural disaster 3. Government aid to boost the economy Opportunity 4. Increase in demand for banking services in Thailand
1. Economy yet recovering from devastating flood disaster last year Threats 2. Low GDP growth rate of Thai economy
Competition
1.Siam Commercial Bank 2.Bank of Ayudhya 3.Bangkok Bank 4.Kasikorn Bank 5.Kiatnakin Bank 6.Tisco Bank Competitors 7.Thanachart Bank
doc_335881667.docx