Description
SWOT ANALYSIS OF KPMG
KPMG
Parent Company
KPMG
Category
Consultancy
Sector
Accounting
Tagline/ Slogan
Cutting through complexity
USP
They are expert in audit and tax services
STP
Segment
All industries looking for business solutions
Target Group
Fortune 500 companies
Positioning
Financial consulting firm
SWOT Analysis
1. KPMG employs 145,000 people spread over 150 countries 2. They have an extensive geographic reach 3. There revenues are spread over various industries 4. It is a top-of-the-mind consulting which has expertise in audit, tax, and advisory 5. Publishes many international knowledge and analytical publications 6. KPMG has been actively involved in sponsorship of many events Strength 7. It is among the Big four auditors
1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees 2. Tough competition from big industry consultants as well as other Weakness knowledge consulting agencies
1. There are enormous growth prospects in emerging markets 2. Increasing the spending on infrastructure may spur demand for Opportunity advisory services
1. Easing regulatory restrictions could foster competition Threats 2. The ongoing recession would hinder the growth of business
Competition
1. Ernst & Young 2. Deloitte Competitors 3. PricewaterhouseCoopers
doc_739447995.docx
SWOT ANALYSIS OF KPMG
KPMG
Parent Company
KPMG
Category
Consultancy
Sector
Accounting
Tagline/ Slogan
Cutting through complexity
USP
They are expert in audit and tax services
STP
Segment
All industries looking for business solutions
Target Group
Fortune 500 companies
Positioning
Financial consulting firm
SWOT Analysis
1. KPMG employs 145,000 people spread over 150 countries 2. They have an extensive geographic reach 3. There revenues are spread over various industries 4. It is a top-of-the-mind consulting which has expertise in audit, tax, and advisory 5. Publishes many international knowledge and analytical publications 6. KPMG has been actively involved in sponsorship of many events Strength 7. It is among the Big four auditors
1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees 2. Tough competition from big industry consultants as well as other Weakness knowledge consulting agencies
1. There are enormous growth prospects in emerging markets 2. Increasing the spending on infrastructure may spur demand for Opportunity advisory services
1. Easing regulatory restrictions could foster competition Threats 2. The ongoing recession would hinder the growth of business
Competition
1. Ernst & Young 2. Deloitte Competitors 3. PricewaterhouseCoopers
doc_739447995.docx