Description
SWOT ANALYSIS OF KOTAK MAHINDRA BANK
Kotak Mahindra Bank
Parent Company
Privately owned bank
Category
Banking Services
Sector
Banking and finance
Tagline/ Slogan
Let’s make money simple
USP
Professionalism in Banking
STP
Segment
Individual and Industry banking
Target Group
Investment Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Innovative financial products of diverse categories 2. Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank 3. Comprehensive Cash Management System 4. Has over 20,000 employees Strength 5. Customer account base of over 2.7 million
1. Lesser penetration as being late entrants 2. Low publicity and marketing as compared to other premium banks in Weakness the urban areas
1. Increase in Industry banking Opportunity 2. Explore opportunities abroad by International banking
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
Competitors
1. Axis bank
2. Union Bank of India 3. Federal bank
doc_743269633.docx
SWOT ANALYSIS OF KOTAK MAHINDRA BANK
Kotak Mahindra Bank
Parent Company
Privately owned bank
Category
Banking Services
Sector
Banking and finance
Tagline/ Slogan
Let’s make money simple
USP
Professionalism in Banking
STP
Segment
Individual and Industry banking
Target Group
Investment Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Innovative financial products of diverse categories 2. Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank 3. Comprehensive Cash Management System 4. Has over 20,000 employees Strength 5. Customer account base of over 2.7 million
1. Lesser penetration as being late entrants 2. Low publicity and marketing as compared to other premium banks in Weakness the urban areas
1. Increase in Industry banking Opportunity 2. Explore opportunities abroad by International banking
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
Competitors
1. Axis bank
2. Union Bank of India 3. Federal bank
doc_743269633.docx