Description
SWOT ANALYSIS OF KOTAK LIFE INSURANCE
Kotak Life Insurance
Parent Company
Kotak Mahindra Bank & Old Mutual plc.
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
‘zindagi se ek kadam aage’
USP
Expertise in local market with global exposure
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. State of art Actuarial I.T Infrastructure 2. Has network across 300 towns 3. Innovative Product range with transparent practices 4. The company covers over 3 million customers and is one of the Strength fastest growing insurance companies in India
1. Lack of presence in various parts of country 2. Limited Advertising and low brand visibility as compared to leading Weakness competitors
1. Growing potential in the semi-urban and rural market Opportunity 2. Better investment awareness amongst the younger generation
1. Fluctuating economic scenarios Threats 2. Entry of new NBFCs in the sector increasing competition
Competition
1. SBI Life Insurance Competitors 2. Sahara Life Insurance
3. Birla Life Insurance
doc_588544167.docx
SWOT ANALYSIS OF KOTAK LIFE INSURANCE
Kotak Life Insurance
Parent Company
Kotak Mahindra Bank & Old Mutual plc.
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
‘zindagi se ek kadam aage’
USP
Expertise in local market with global exposure
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. State of art Actuarial I.T Infrastructure 2. Has network across 300 towns 3. Innovative Product range with transparent practices 4. The company covers over 3 million customers and is one of the Strength fastest growing insurance companies in India
1. Lack of presence in various parts of country 2. Limited Advertising and low brand visibility as compared to leading Weakness competitors
1. Growing potential in the semi-urban and rural market Opportunity 2. Better investment awareness amongst the younger generation
1. Fluctuating economic scenarios Threats 2. Entry of new NBFCs in the sector increasing competition
Competition
1. SBI Life Insurance Competitors 2. Sahara Life Insurance
3. Birla Life Insurance
doc_588544167.docx