Description
SWOT ANALYSIS OF KOREAN EXCHANGE BANK
Korea Exchange Bank KEB
Parent Company
Korea Exchange Bank
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
My Partner KEB
USP
Largest foreign exchange bank in South Korea
STP
Segment
Individual and enterprises
Individual and enterprises looking for retail banking and global financial Target Group instruments(such as travelers cheque, etc).
Positioning
Specialized foreign exchange bank in South Korea
SWOT Analysis
1. Initiator: Introduced foreign currency in Korea for the first time, also introduced travelers cheques in South Korea. 2. Partnering grand events: Official sponsor bank for 1986 Asian Games & 1988 Seoul Olympic Games 3. Korea Exchange Bank is the largest and longest-running exchange bank in South Korea 4. One of few specialized banks in South Korea that buys and sell foreign currency coinage Strength 5. Strong workforce of nearly 600 employees
1. Dependent on volatile finance market for revenues. Weakness 2. Risk of running into bad loans can prove fatal for the organization.
1. Organic growth through wider offerings. Opportunity 2. Inorganic growth through mergers and partnerships.
1. Prone to government and legal interventions. 2. Increased competition from global players. Threats 3. Prone to contagion effects of global crisis.
Competition
1.NH Bank 2. Nonghyoup Local Cooperatives 3. Korea Development Bank 4.Industrial Bank of Korea Competitors 5.National Federation of Fisheries Cooperatives
doc_461842952.docx
SWOT ANALYSIS OF KOREAN EXCHANGE BANK
Korea Exchange Bank KEB
Parent Company
Korea Exchange Bank
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
My Partner KEB
USP
Largest foreign exchange bank in South Korea
STP
Segment
Individual and enterprises
Individual and enterprises looking for retail banking and global financial Target Group instruments(such as travelers cheque, etc).
Positioning
Specialized foreign exchange bank in South Korea
SWOT Analysis
1. Initiator: Introduced foreign currency in Korea for the first time, also introduced travelers cheques in South Korea. 2. Partnering grand events: Official sponsor bank for 1986 Asian Games & 1988 Seoul Olympic Games 3. Korea Exchange Bank is the largest and longest-running exchange bank in South Korea 4. One of few specialized banks in South Korea that buys and sell foreign currency coinage Strength 5. Strong workforce of nearly 600 employees
1. Dependent on volatile finance market for revenues. Weakness 2. Risk of running into bad loans can prove fatal for the organization.
1. Organic growth through wider offerings. Opportunity 2. Inorganic growth through mergers and partnerships.
1. Prone to government and legal interventions. 2. Increased competition from global players. Threats 3. Prone to contagion effects of global crisis.
Competition
1.NH Bank 2. Nonghyoup Local Cooperatives 3. Korea Development Bank 4.Industrial Bank of Korea Competitors 5.National Federation of Fisheries Cooperatives
doc_461842952.docx