SWOT ANALYSIS OF KOREA LIFE INSURANCE

Description
SWOT ANALYSIS OF KOREA LIFE INSURANCE

Korea Life Insurance

Parent Company

Hanwha-Daehan

Category

Health care

Sector

Health and life insurance

Tagline/ Slogan

-

With Trust, Respect and Innovation, Korea Life will provide the best USP financial services that will enrich the lives of our customers.

STP

Segment

Health and life protection plans

Target Group

Protection, annuity, variable products, and corporate pension

To be the most trusted life insurer by enhancing the future of the Positioning Vietnamese with innovative products and services.

SWOT Analysis

1. Long successful history 2. Excellent financial strength 3. Unquestionable integrity and expertise in the filed Strength 4. Best admired service provider and employer

1. Brand recognition limited to a particular region Weakness 2.Intense competition means limited market share

1.Geographical expansion 2.Improved product portfolio Opportunity 3.Visibility outside Korea

1.Competitive industry Threats 2.Economic downturn and government policies

Competition

1. Woori Finance Holdings Co., Ltd. 2. KOREA LIFE INSURANCE CO Competitors 3. Samsung Life Insurance Co., Ltd.



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