Description
SWOT ANALYSIS OF KEYBANK
KeyBank
Parent Company
KeyCorp
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Key, For a New America
USP
One of the USA's largest diversified financial services organization
STP
Individuals and small businesses, corporations and government entities Segment looking for wealth and asset management, and corporate finance
Companies and Government entities, and leading Turnkey Asset Target Group Management Program and processing businesses
Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States Positioning and, for certain businesses, internationally.
SWOT Analysis
1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion 2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S. 3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength. Strength 4. Improving asset quality
1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency Weakness 2. Weak loan performance affecting revenue visibility
1. The US commercial banking sector expansion provides scope for Opportunity profitable growth
2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization. 3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies
1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges. 2. Weakening outlook for global economic growth 3. The US economy remains vulnerable as the economic recovery is Threats slow
Competition
1. Bank of America Corporation 2. US Bancorp 3. JP Morgan Chase & Co 4. National City Corporation 5. SunTrust Banks, Inc. 6. Alaska Pacific Bancshares, Inc. 7. Compass Bancshares 8. Wells Fargo & Company Competitors 9. PNC Financial Services
doc_718924095.docx
SWOT ANALYSIS OF KEYBANK
KeyBank
Parent Company
KeyCorp
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Key, For a New America
USP
One of the USA's largest diversified financial services organization
STP
Individuals and small businesses, corporations and government entities Segment looking for wealth and asset management, and corporate finance
Companies and Government entities, and leading Turnkey Asset Target Group Management Program and processing businesses
Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States Positioning and, for certain businesses, internationally.
SWOT Analysis
1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion 2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S. 3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength. Strength 4. Improving asset quality
1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency Weakness 2. Weak loan performance affecting revenue visibility
1. The US commercial banking sector expansion provides scope for Opportunity profitable growth
2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization. 3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies
1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges. 2. Weakening outlook for global economic growth 3. The US economy remains vulnerable as the economic recovery is Threats slow
Competition
1. Bank of America Corporation 2. US Bancorp 3. JP Morgan Chase & Co 4. National City Corporation 5. SunTrust Banks, Inc. 6. Alaska Pacific Bancshares, Inc. 7. Compass Bancshares 8. Wells Fargo & Company Competitors 9. PNC Financial Services
doc_718924095.docx