Description
SWOT ANALYSIS OF KB FINANCIAL GROUP
KB Financial Group
Parent Company
KB Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Together for your life/ We think of You First
More than meets the customers’ needs with wide ranging benefits and USP values
STP
Banking, credit cards, securities, life insurance, asset management, Segment real estate trust, venture capital
Target Group
Individuals, institutions seeking comprehensive financial services
Positioning
Enhancement of corporate value and realization of shareholders’ value
SWOT Analysis
1. Largest customer base and most extensive branch network in Korea 2. Solid capital prowess and high brand loyalty 3.Innovative products and services like KB Rock Star and KB Hidden Star 500 gives edge over competitors 4. Diversified network of about 1200 branches throughout Korea 5.Customer base of 26 million and operations across the globe Strength 6. Highest brand recognition among financial companies in Korea
1.Growing concerns over household debts and credit and lending faults in the construction sector Weakness 2.Acquisition of ING Life Korea didn’t bear satisfactory results
1.Increasing demand for comprehensive financial services 2.Substantial scope for stronger development of capital markets particularly of local currency bond and securitization markets in Asia 3.Expansion of global network to secure international competitiveness Opportunity 4. Explore rational M&A opportunities to limit organic growth
Threats
1. Downward market interest rates have negative impact on income
2.Weak global economy likely to cause long term stagnation 3.Increased competition in Korean financial market 4.Changing govt. regulations handcuff financial services
Competition
1.Shinhan Financial Group Company Limited 2.Woorie Finance Holdings Co. Ltd. Competitors 3.Mitsubishi UFJ Financial Group
doc_218461582.docx
SWOT ANALYSIS OF KB FINANCIAL GROUP
KB Financial Group
Parent Company
KB Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Together for your life/ We think of You First
More than meets the customers’ needs with wide ranging benefits and USP values
STP
Banking, credit cards, securities, life insurance, asset management, Segment real estate trust, venture capital
Target Group
Individuals, institutions seeking comprehensive financial services
Positioning
Enhancement of corporate value and realization of shareholders’ value
SWOT Analysis
1. Largest customer base and most extensive branch network in Korea 2. Solid capital prowess and high brand loyalty 3.Innovative products and services like KB Rock Star and KB Hidden Star 500 gives edge over competitors 4. Diversified network of about 1200 branches throughout Korea 5.Customer base of 26 million and operations across the globe Strength 6. Highest brand recognition among financial companies in Korea
1.Growing concerns over household debts and credit and lending faults in the construction sector Weakness 2.Acquisition of ING Life Korea didn’t bear satisfactory results
1.Increasing demand for comprehensive financial services 2.Substantial scope for stronger development of capital markets particularly of local currency bond and securitization markets in Asia 3.Expansion of global network to secure international competitiveness Opportunity 4. Explore rational M&A opportunities to limit organic growth
Threats
1. Downward market interest rates have negative impact on income
2.Weak global economy likely to cause long term stagnation 3.Increased competition in Korean financial market 4.Changing govt. regulations handcuff financial services
Competition
1.Shinhan Financial Group Company Limited 2.Woorie Finance Holdings Co. Ltd. Competitors 3.Mitsubishi UFJ Financial Group
doc_218461582.docx