Description
SWOT ANALYSIS OF KARUR VYSYA BANK
Karur Vysya Bank
Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Parent Company Athi Krishna Chettiar)
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Smart way to bank
USP
Small sized private bank with performance which matches public sector
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban and Rural Sector
Positioning
Smart way for complete Banking solutions
SWOT Analysis
1. Innovative financial products with use of technology 2. Tie-ups with different financial institutions for various products 3. Stable performance in economic slowdown 4. All the branches are powered with CBS — Core Banking Solution Strength 5. Ranked as Best Small sized Bank, 2010 by Business World
1. Regional concentric i.e. in South India only Weakness 2. Low publicity and brand visibility
1. Industry banking in the region Opportunity 2. Extensive penetration in rural banking
1. Economic slowdown and recessions 2. Highly competitive environment 3. Stringent Banking Norms Threats 4. Local money lenders in the rural areas
Competition
1. Indian bank Competitors 2. Union Bank of India
3. Federal bank
doc_421492310.docx
SWOT ANALYSIS OF KARUR VYSYA BANK
Karur Vysya Bank
Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Parent Company Athi Krishna Chettiar)
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Smart way to bank
USP
Small sized private bank with performance which matches public sector
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban and Rural Sector
Positioning
Smart way for complete Banking solutions
SWOT Analysis
1. Innovative financial products with use of technology 2. Tie-ups with different financial institutions for various products 3. Stable performance in economic slowdown 4. All the branches are powered with CBS — Core Banking Solution Strength 5. Ranked as Best Small sized Bank, 2010 by Business World
1. Regional concentric i.e. in South India only Weakness 2. Low publicity and brand visibility
1. Industry banking in the region Opportunity 2. Extensive penetration in rural banking
1. Economic slowdown and recessions 2. Highly competitive environment 3. Stringent Banking Norms Threats 4. Local money lenders in the rural areas
Competition
1. Indian bank Competitors 2. Union Bank of India
3. Federal bank
doc_421492310.docx