Description
SWOT ANALYSIS OF KAGOSHIMA BANK
Kagoshima Bank
Parent Company
Kagoshima Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank for customers looking for banking services in Kagoshima
STP
Segment
Traditional consumer banking and corporate banking
Target Group
Individuals, SMEs, businesses, HNIs
Positioning
Traditional bank with international presence
SWOT Analysis
1. More than 350 branches 2. Global Presence in over 30 countries through associations and tieups 3. Around 160 branches in Japan 4. A no. of subsidiaries which work in banking and other services Strength 5. Strong financial position in Japan
1. Focused geographical operations Weakness 2. Lack of branding activities on global front
1. International acquisitions and expansions 2. Introduction of high tech services in banking Opportunity 3. Organic and inorganic growth within Japan
1. Intense competition 2. Reducing demand for banking in Japan Threats 3.Contracting Japanese economy
Competition
Competitors
1. Bank of Japan
2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6.Shinsei Bank
doc_317947065.docx
SWOT ANALYSIS OF KAGOSHIMA BANK
Kagoshima Bank
Parent Company
Kagoshima Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank for customers looking for banking services in Kagoshima
STP
Segment
Traditional consumer banking and corporate banking
Target Group
Individuals, SMEs, businesses, HNIs
Positioning
Traditional bank with international presence
SWOT Analysis
1. More than 350 branches 2. Global Presence in over 30 countries through associations and tieups 3. Around 160 branches in Japan 4. A no. of subsidiaries which work in banking and other services Strength 5. Strong financial position in Japan
1. Focused geographical operations Weakness 2. Lack of branding activities on global front
1. International acquisitions and expansions 2. Introduction of high tech services in banking Opportunity 3. Organic and inorganic growth within Japan
1. Intense competition 2. Reducing demand for banking in Japan Threats 3.Contracting Japanese economy
Competition
Competitors
1. Bank of Japan
2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6.Shinsei Bank
doc_317947065.docx