Description
SWOT ANALYSIS OF JYSKE BANK
Jyske Bank
Parent Company
Jyske Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Gør en forskel (Makes a difference)
USP
It is among the top 3 banks in Denmark
STP
Segment
Private banking, corporate and consumer banking
Target Group
HNIs, Businesses, SMEs
Positioning
A strong Danish bank which makes a difference for the customer
SWOT Analysis
1. Third largest Danish bank in terms of market share 2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland 3. Aggressive acquisition of other banks in the past 4. Strong presence in International markets Strength 5. Has nearly 4,000 employees
1. High risk exposure as dependent only on Denmark 2. Increasing level of NPAs is a concern Weakness 3. Exposure to PIIGS economies in Europe
1. Operations in less risky economies of Asia Opportunity 2. Decreasing exposure to Europe
1. Eurozone crisis can worsen things for the bank 2. Risk of sovereign default Threats 3. Liquidity issues might arise in future
Competition
Competitors
1. Danske Bank
2. Nordea 3. Syd Bank 4. FIH Erhversbank 5. Nykredit Bank 6. Spar Nord Bank 7. Roskilde Bank
doc_457817820.docx
SWOT ANALYSIS OF JYSKE BANK
Jyske Bank
Parent Company
Jyske Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Gør en forskel (Makes a difference)
USP
It is among the top 3 banks in Denmark
STP
Segment
Private banking, corporate and consumer banking
Target Group
HNIs, Businesses, SMEs
Positioning
A strong Danish bank which makes a difference for the customer
SWOT Analysis
1. Third largest Danish bank in terms of market share 2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland 3. Aggressive acquisition of other banks in the past 4. Strong presence in International markets Strength 5. Has nearly 4,000 employees
1. High risk exposure as dependent only on Denmark 2. Increasing level of NPAs is a concern Weakness 3. Exposure to PIIGS economies in Europe
1. Operations in less risky economies of Asia Opportunity 2. Decreasing exposure to Europe
1. Eurozone crisis can worsen things for the bank 2. Risk of sovereign default Threats 3. Liquidity issues might arise in future
Competition
Competitors
1. Danske Bank
2. Nordea 3. Syd Bank 4. FIH Erhversbank 5. Nykredit Bank 6. Spar Nord Bank 7. Roskilde Bank
doc_457817820.docx