Description
SWOT ANALYSIS OF ISBANK
ISBank
Parent Company
ISBank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Turkey’s largest bank
STP
Segmentation based on type of customer: retail or corporate; Life stage Segment segmentation is also done
Targets retail segment; Also targets children, young adults and Target Group pensioners
It offers innovative products that makes customer life easier and it Positioning consistently improves its lineup of products and services
SWOT Analysis
1. Has a broad base shareholders and institutional investors 2. Leader in deposits among privately-owned banks 3. Provides extensive service to the customers through the largest privately-owned branch network 4. One of the best service providers in foreign trade and Strength international finance transactions
1. High asset-liability mismatches are prevalent 2. Asset quality that is vulnerable to economic cycles 3. Geographically concentrated in a relatively high risk operating Weakness environment
1. Weak situation in US and Eurozone is shifting market dynamics to developing countries 2. Turkish banking sector is anticipated to accelerate in 2013 Opportunity 3. Turkish economy has a long term decoupling potential
1. Turkish economy is still susceptible to volatilities in the world Threats economy 2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans
Competition
1. Ziraat Bankasi 2. Garanti Bank Competitors 3. Akbank
doc_530138015.docx
SWOT ANALYSIS OF ISBANK
ISBank
Parent Company
ISBank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Turkey’s largest bank
STP
Segmentation based on type of customer: retail or corporate; Life stage Segment segmentation is also done
Targets retail segment; Also targets children, young adults and Target Group pensioners
It offers innovative products that makes customer life easier and it Positioning consistently improves its lineup of products and services
SWOT Analysis
1. Has a broad base shareholders and institutional investors 2. Leader in deposits among privately-owned banks 3. Provides extensive service to the customers through the largest privately-owned branch network 4. One of the best service providers in foreign trade and Strength international finance transactions
1. High asset-liability mismatches are prevalent 2. Asset quality that is vulnerable to economic cycles 3. Geographically concentrated in a relatively high risk operating Weakness environment
1. Weak situation in US and Eurozone is shifting market dynamics to developing countries 2. Turkish banking sector is anticipated to accelerate in 2013 Opportunity 3. Turkish economy has a long term decoupling potential
1. Turkish economy is still susceptible to volatilities in the world Threats economy 2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans
Competition
1. Ziraat Bankasi 2. Garanti Bank Competitors 3. Akbank
doc_530138015.docx