Description
SWOT ANALYSIS OF INTESA SANPAOLO
Intesa Sanpaolo
Parent Company
Intesa Sanpaolo
Category
Banking
Sector
Financial services
Tagline/ Slogan
Vicini o Voi (Close to you)
A leader in Italy in all business areas be it retail, corporate or wealth USP management
STP
Segment
Institutions and individual clients
Small and medium customers, corporate customers, private customers, Target Group social and non – profit organizations
A Bank with a distinctive identity and reputation, contributing to the Positioning growth and development of the economy and society
SWOT Analysis
1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches 2. One stop bank for varied financial and advisory services 3. Wide presence in Central Eastern Europe and North Africa 4. Leader in loans with 15.3% market share in Italy 5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI 6. Has over 100,000 employees globally and over 1,700 branches Strength worldwide
1. Presence in Europe and other continents is less compared to leading European banks 2.Major chunk of the revenue comes from Italy through retail and Weakness personal banking only
1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East 2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey Opportunity 3.Positive outlook of asset management industry
1. Shrinking Italian economy has significant impact 2.Euro debt crisis and European regulatory changes has a huge impact Threats 3.Facing a stiff competition from other European banks
Competition
1. Unicredit 2.Mediobanca 3. BNP Paribas 4.Societe Generale 5.Standard Chartered Bank Competitors 6.Credit Suisse
doc_180427983.docx
SWOT ANALYSIS OF INTESA SANPAOLO
Intesa Sanpaolo
Parent Company
Intesa Sanpaolo
Category
Banking
Sector
Financial services
Tagline/ Slogan
Vicini o Voi (Close to you)
A leader in Italy in all business areas be it retail, corporate or wealth USP management
STP
Segment
Institutions and individual clients
Small and medium customers, corporate customers, private customers, Target Group social and non – profit organizations
A Bank with a distinctive identity and reputation, contributing to the Positioning growth and development of the economy and society
SWOT Analysis
1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches 2. One stop bank for varied financial and advisory services 3. Wide presence in Central Eastern Europe and North Africa 4. Leader in loans with 15.3% market share in Italy 5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI 6. Has over 100,000 employees globally and over 1,700 branches Strength worldwide
1. Presence in Europe and other continents is less compared to leading European banks 2.Major chunk of the revenue comes from Italy through retail and Weakness personal banking only
1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East 2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey Opportunity 3.Positive outlook of asset management industry
1. Shrinking Italian economy has significant impact 2.Euro debt crisis and European regulatory changes has a huge impact Threats 3.Facing a stiff competition from other European banks
Competition
1. Unicredit 2.Mediobanca 3. BNP Paribas 4.Societe Generale 5.Standard Chartered Bank Competitors 6.Credit Suisse
doc_180427983.docx