Description
SWOT ANALYSIS OF INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Industrial and Commercial Bank of China ICBC
Parent Company
Chinese Government
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Moving Forward
USP
One of China's 'Big Four' state-owned commercial banks
STP
Segment
Merchant and Personal Banking
Target Group
Enterprise and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Strong client base, 18,000 outlets including over 100 overseas branches globally 2. Large network inside and outside China 3. Emphasis on social causes 4. Has over 3,50,000 employees 5. It is said to be the largest bank in the world by profit and market capitalization 6. Services to 3.6 million corporate clients and 200 million individual Strength customers through 16,000 outlets across China
Weakness
1. Lack of global presence as compared to other banks
1. Growing Forex market 2. Global Asset management Opportunity 3. Expanding operations to other countries
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
1. Bank of China 2.Agricultural Bank of China Competitors 3.China Construction Bank
doc_961554696.docx
SWOT ANALYSIS OF INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Industrial and Commercial Bank of China ICBC
Parent Company
Chinese Government
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Moving Forward
USP
One of China's 'Big Four' state-owned commercial banks
STP
Segment
Merchant and Personal Banking
Target Group
Enterprise and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Strong client base, 18,000 outlets including over 100 overseas branches globally 2. Large network inside and outside China 3. Emphasis on social causes 4. Has over 3,50,000 employees 5. It is said to be the largest bank in the world by profit and market capitalization 6. Services to 3.6 million corporate clients and 200 million individual Strength customers through 16,000 outlets across China
Weakness
1. Lack of global presence as compared to other banks
1. Growing Forex market 2. Global Asset management Opportunity 3. Expanding operations to other countries
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
1. Bank of China 2.Agricultural Bank of China Competitors 3.China Construction Bank
doc_961554696.docx