Description
SWOT ANALYSIS OF INDIAN OVERSEAS BANK
Indian Overseas Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Salah humari fayda aapka
USP
Overseas banking and foreign exchange operations
STP
Segment
International and national banking
Target Group
Small and medium businesses
Positioning
Complete Banking solutions
SWOT Analysis
1. Overseas banking expertise 2. Strong foreign exchange operations 3. Dedicated IT department 4. Banking schemes with social approach like agriculture seed bank 5. Offers services like Loans, Credit Cards, Savings, Investment vehicles Strength 6. IOB is present in countries like Singapore, Malaysia, Sri Lanka
1. Less penetration in India 2. Few no. of branches across the country as compared to other brands Weakness 3. Low visibility in advertising and branding
1.Mobile Banking, Internet banking 2.Expansion into rural areas and retail banking Opportunity 3.Doing aggressive marketing in order to improve brand value
1. Economic crisis and fluctuating markets 2. Highly competitive environment Threats 3. Stringent Banking Norms laid by RBI
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. SBI Competitors 6. Bank of Baroda
doc_923152291.docx
SWOT ANALYSIS OF INDIAN OVERSEAS BANK
Indian Overseas Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Salah humari fayda aapka
USP
Overseas banking and foreign exchange operations
STP
Segment
International and national banking
Target Group
Small and medium businesses
Positioning
Complete Banking solutions
SWOT Analysis
1. Overseas banking expertise 2. Strong foreign exchange operations 3. Dedicated IT department 4. Banking schemes with social approach like agriculture seed bank 5. Offers services like Loans, Credit Cards, Savings, Investment vehicles Strength 6. IOB is present in countries like Singapore, Malaysia, Sri Lanka
1. Less penetration in India 2. Few no. of branches across the country as compared to other brands Weakness 3. Low visibility in advertising and branding
1.Mobile Banking, Internet banking 2.Expansion into rural areas and retail banking Opportunity 3.Doing aggressive marketing in order to improve brand value
1. Economic crisis and fluctuating markets 2. Highly competitive environment Threats 3. Stringent Banking Norms laid by RBI
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. SBI Competitors 6. Bank of Baroda
doc_923152291.docx