Description
SWOT ANALYSIS OF IDBI BANK
IDBI Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Banking for all
USP
Development financial institution
STP
Segment
Industrial Banking
Target Group
Commercial banking sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Industrial banking expertise for businesses 2. State of art IT support and technological innovations 3. Customised banking solutions Strength 4. Has a strong employee base of over 14,000
1. Less penetration across India especially rural areas 2. Strong competition from other powerful branded banks Weakness 3. Extremely low number of branches and ATM’s
1. Personal banking and improved customer service Opportunity 2. Favourable Government schemes
1. Economic crisis 2. Highly competitive environment due to Indian and foreign banks Threats 3. Complex financial products by foreign banks
Competition
1. SBI 2. Andhra Bank Competitors 3. Allahabad bank
4. HDFC Bank 5. Axis Bank
doc_335342745.docx
SWOT ANALYSIS OF IDBI BANK
IDBI Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Banking for all
USP
Development financial institution
STP
Segment
Industrial Banking
Target Group
Commercial banking sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Industrial banking expertise for businesses 2. State of art IT support and technological innovations 3. Customised banking solutions Strength 4. Has a strong employee base of over 14,000
1. Less penetration across India especially rural areas 2. Strong competition from other powerful branded banks Weakness 3. Extremely low number of branches and ATM’s
1. Personal banking and improved customer service Opportunity 2. Favourable Government schemes
1. Economic crisis 2. Highly competitive environment due to Indian and foreign banks Threats 3. Complex financial products by foreign banks
Competition
1. SBI 2. Andhra Bank Competitors 3. Allahabad bank
4. HDFC Bank 5. Axis Bank
doc_335342745.docx