Description
SWOT ANALYSIS OF ICICI BANK
ICICI Bank
Parent Company
ICICI Bank Limited
Category
Banking
Sector
Banking and Finance
Tagline/ Slogan
Khayal Aapka; Hum hain na
USP
The most efficient and Tech Savvy bank in the Indian Banking Industry
STP
Segment
People who want to invest their money in the banking industry
Target Group
People in the high and the mid income group
ICICI has positioned itself as the bank that is customer friendly and is Positioning using technology to reach its customers
SWOT Analysis
1. Front runner in the Indian Private Banking Sector 2. Strong presence via its branches 3. High use of technology to make life simpler for the customers 4.Large no. of facilities for the customers in terms of products and services 5. Over 75,000 employees at ICICI 6. Decades of Experience in the Banking sector along with marketing has added to the brand name Strength 7. Presence in over 19 countries
1. Too much competition in the banking sector affecting employee and customer management Weakness 2. Many branches in urban areas has led to high cost
1. Opening more branches in the rural areas 2. Use of technology to penetrate rural markets Opportunity 3. Venturing into countries like Africa where the economy is coming up
1. Ever changing RBI policies 2. International and other Competitors Threats 3.Inability to adapt to changing conditions due to large size
Competition
1. SBI 2. HDFC Competitors 3. Kotak Mahindra Bank
doc_643984226.docx
SWOT ANALYSIS OF ICICI BANK
ICICI Bank
Parent Company
ICICI Bank Limited
Category
Banking
Sector
Banking and Finance
Tagline/ Slogan
Khayal Aapka; Hum hain na
USP
The most efficient and Tech Savvy bank in the Indian Banking Industry
STP
Segment
People who want to invest their money in the banking industry
Target Group
People in the high and the mid income group
ICICI has positioned itself as the bank that is customer friendly and is Positioning using technology to reach its customers
SWOT Analysis
1. Front runner in the Indian Private Banking Sector 2. Strong presence via its branches 3. High use of technology to make life simpler for the customers 4.Large no. of facilities for the customers in terms of products and services 5. Over 75,000 employees at ICICI 6. Decades of Experience in the Banking sector along with marketing has added to the brand name Strength 7. Presence in over 19 countries
1. Too much competition in the banking sector affecting employee and customer management Weakness 2. Many branches in urban areas has led to high cost
1. Opening more branches in the rural areas 2. Use of technology to penetrate rural markets Opportunity 3. Venturing into countries like Africa where the economy is coming up
1. Ever changing RBI policies 2. International and other Competitors Threats 3.Inability to adapt to changing conditions due to large size
Competition
1. SBI 2. HDFC Competitors 3. Kotak Mahindra Bank
doc_643984226.docx