Description
SWOT ANALYSIS OF HUNTINGTON BANCSHARES
Huntington Bancshares
Parent Company
Huntington Bancshares
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
A Bank Invested in people
USP
The Bank of the Midwest in US
STP
Any person or corporate looking for financial help in the midwestern Segment region of USA
Individuals and families, small businesses, and middle market Target Group businesses and not-for-profit businesses.
Positioning
Delivering a superior experience in our customers' local markets.
SWOT Analysis
1. It is one of the top American regional banks 2. It was ranked recognized by Forbes amongst the best banks of the world 3. It provides retail and commercial financial services in mid US 4. The Huntington National Bank, founded in 1866, provides fullservice commercial, small business, and consumer banking services; mortgage banking services etc 5. Has over 660 traditional branches and convenience branches located in grocery stores and retirement centers and over 1,300 ATMs Strength 6. Has an employee base of over 11,000 people
1. Limited global tie-ups or associations means dependence on US markets 2. Presence is only in the Midwestern region in US Weakness 3. Insignificant foreign banking operations
1. Increase customer cross-selling and improving operating efficiency. 2. New customers and increased contribution from key fee income activities including capital markets, treasury management services etc 3. Possible expansion in other regions of the country and global Opportunity expansion
1. Fluctuating economy and recessions can affect operations hugely 2. The low interest rate environment, coupled with a relatively flat yield curve, is a direct reflection of the uncertainty and volatility of the national and global economy. Threats 3. Volatile financial markets.
Competition
1. Comerica 2. First Financial banc (FFBC) 3. U.S. Bancorp 4. Fifth Third Banc Competitors 5. Marshall & IIsley
doc_631546559.docx
SWOT ANALYSIS OF HUNTINGTON BANCSHARES
Huntington Bancshares
Parent Company
Huntington Bancshares
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
A Bank Invested in people
USP
The Bank of the Midwest in US
STP
Any person or corporate looking for financial help in the midwestern Segment region of USA
Individuals and families, small businesses, and middle market Target Group businesses and not-for-profit businesses.
Positioning
Delivering a superior experience in our customers' local markets.
SWOT Analysis
1. It is one of the top American regional banks 2. It was ranked recognized by Forbes amongst the best banks of the world 3. It provides retail and commercial financial services in mid US 4. The Huntington National Bank, founded in 1866, provides fullservice commercial, small business, and consumer banking services; mortgage banking services etc 5. Has over 660 traditional branches and convenience branches located in grocery stores and retirement centers and over 1,300 ATMs Strength 6. Has an employee base of over 11,000 people
1. Limited global tie-ups or associations means dependence on US markets 2. Presence is only in the Midwestern region in US Weakness 3. Insignificant foreign banking operations
1. Increase customer cross-selling and improving operating efficiency. 2. New customers and increased contribution from key fee income activities including capital markets, treasury management services etc 3. Possible expansion in other regions of the country and global Opportunity expansion
1. Fluctuating economy and recessions can affect operations hugely 2. The low interest rate environment, coupled with a relatively flat yield curve, is a direct reflection of the uncertainty and volatility of the national and global economy. Threats 3. Volatile financial markets.
Competition
1. Comerica 2. First Financial banc (FFBC) 3. U.S. Bancorp 4. Fifth Third Banc Competitors 5. Marshall & IIsley
doc_631546559.docx