Description
SWOT ANALYSIS OF HUATAI SECURITIES

Huatai Securities

Parent Company

Huatai Securities

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Efficiency, integrity, ready, innovation

USP

Wider range of offerings in China

STP

Segment

Investors and enterprises

Target Group

Investors looking to invest and enterprises looking to raise money.

investment banking services, including securities underwriting and Positioning sponsorship; and enterprise merger and financial consulting services

SWOT Analysis

1. Integration with Information and Communication technology(for example alliance with Blue Coat Systems) improves service. 2. Growth through joint ventures with partners(such as AIG, etc) 3. Achieving inorganic growth on domestic scale in China Strength 4. One of the top ten brokerage firms in China

1. Closed Chinese economy, which leaves a little for companies to control the market. 2. Business mostly concentrated in China. Weakness 3. Dependent on volatile financial market.

1. Diversification through partnerships and mergers. 2. Increasing customer base through wider offerings. 3. Stable currency of China, as compared to most other currencies in Opportunity the world.

1. Increase in competition. 2. Cascading effect of debt crisis through lower investments. Threats 3.Prone to government intervention/

Competition

1.CITIC 2.Haitong 3.Guotai Junan 4.Guagfa 5.Galaxy 6.China Merchants Competitors 7.Hatai Lianhe



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