Description
SWOT ANALYSIS OF HONG LEONG FINANCIAL GROUP
Hong Leong Financial Group
Parent Company
Hong Leong Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Hong Leong Group has an integrated financial services group offering a comprehensive suite of conventional and Islamic products and services Tagline/ Slogan to meet the financial needs of its customers ( mission)
Commitment to age old values of quality, honor and integrity and its USP ability to identify and respond to the industrialization needs
STP
Segment
Institution and individual investors; enterprises
Institution and individual investors; enterprises looking for banking and Target Group financial products.
Positioning
Caters to banking and financial services.
SWOT Analysis
1. Diversity: controls 14 listed companies involved in the financial services, manufacturing, distribution, property and infrastructure development. 2. Identity: One of the largest conglomerates in the ASEAN region. 3. Diversified workforce: more than 40,000 staff worldwide. 4. Healthy financial profile of the group's core subsidiaries, thus improving its credit ratings in past. Strength 5. Strong presence in Islamic banking solutions in Malaysia
1. Geographic reach is limited to South-East Asia only 2. The operations are concentrated mostly in Malaysia Weakness 3. Dependence on financial market which is volatile in nature
1. Scope of boom in the platform of growing Malaysian economy 2. Growth through diversified offerings to increase customer base Opportunity 3. Expansion through mergers and acquisitions
Threats
1. Risk of being impacted due sovereign debt crisis in Europe 2.Intensifying competition
3. Adversly impacted by any change in regulations and laws
Competition
1. Capital Dynamics 2. AMMB Holdings 3. Maybank Competitors 4. Public Bank Berhad
doc_257275525.docx
SWOT ANALYSIS OF HONG LEONG FINANCIAL GROUP
Hong Leong Financial Group
Parent Company
Hong Leong Financial Group
Category
Investment Services
Sector
Banking and Financial Services
Hong Leong Group has an integrated financial services group offering a comprehensive suite of conventional and Islamic products and services Tagline/ Slogan to meet the financial needs of its customers ( mission)
Commitment to age old values of quality, honor and integrity and its USP ability to identify and respond to the industrialization needs
STP
Segment
Institution and individual investors; enterprises
Institution and individual investors; enterprises looking for banking and Target Group financial products.
Positioning
Caters to banking and financial services.
SWOT Analysis
1. Diversity: controls 14 listed companies involved in the financial services, manufacturing, distribution, property and infrastructure development. 2. Identity: One of the largest conglomerates in the ASEAN region. 3. Diversified workforce: more than 40,000 staff worldwide. 4. Healthy financial profile of the group's core subsidiaries, thus improving its credit ratings in past. Strength 5. Strong presence in Islamic banking solutions in Malaysia
1. Geographic reach is limited to South-East Asia only 2. The operations are concentrated mostly in Malaysia Weakness 3. Dependence on financial market which is volatile in nature
1. Scope of boom in the platform of growing Malaysian economy 2. Growth through diversified offerings to increase customer base Opportunity 3. Expansion through mergers and acquisitions
Threats
1. Risk of being impacted due sovereign debt crisis in Europe 2.Intensifying competition
3. Adversly impacted by any change in regulations and laws
Competition
1. Capital Dynamics 2. AMMB Holdings 3. Maybank Competitors 4. Public Bank Berhad
doc_257275525.docx