Description
SWOT ANALYSIS OF HOKUHOKU FINANCIAL GROUP

Hokuhoku Financial Group

Parent Company

Hokuhoku Financial Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

World heritage status for Takaoka's treasures

USP

Comprehensive financial services with extensive regional network

STP

Segment

Consumer banking, corporate banking and investment services

Target Group

Individuals and corporates in need of banking facilities

Bank that believes in strengthening market capabilities, increasing Positioning management efficiency and cementing customer loyalty

SWOT Analysis

1. Huge asset base and strong financial position 2. Nearly 3000 employees present in the worldforce 3. Close to 200 branches in Japan 4. One of the largest financial institutions in Japan Strength 5. Good number of acquisition and subsidieries

1. High ratio of NPA 2. Inability to resolve the issues related to loan defaults Weakness 3.Consolidation of management with Hokkaido Bank is another concern

1. Reduced NPA can boost profit earnings 2. Overseas business opportunities Opportunity 3. More marketing and branches in Japan to tap domestic market

1. Contraction of Japanese economy is a concern for the bank’s future Threats 2. Reducing NPAs and growing business are two conflicting interests

Competition

Competitors

1.Bank of Japan 2.Mitsubishi UFJ Financial Group

3.Mizuho Financial Group 4.Dresdner Bank 5.Japan Bank for International Cooperation 6.SociétéGénérale 7.Shinsei Bank



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