SWOT ANALYSIS OF HIGO BANK

Description
SWOT ANALYSIS OF HIGO BANK

Higo Bank

Parent Company

Higo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Highly focused and customer centric bank in Japan

STP

Segment

Consumer, corporate and private banking

Target Group

HNIs, Individuals, Businesses, SMEs

Positioning

Bank known for its quality of service in Japan

SWOT Analysis

1. Asset base and deposits of the bank are strong 2. Strong presence in Japan and spread out services and operations 3. One of the top 10 banks in Japan 4. More than 100 branches Strength 5. Focused operations in Japan

1. No international presence 2. Limited use of technology in banking Weakness 3. Limitations of geography even within Japan

1. Organic and inorganic growth in Japan Opportunity 2. Strategic tie-ups with foreign entities

1. Contracting Japanese economy 2. Reduced banking demand in Japan Threats 3. Intense competition

Competition

1. Ashikaga Bank Competitors 2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC) 6. Yamagata Shiawase Bank



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