Description
SWOT ANALYSIS OF HANA FINANCIAL GROUP
Hana Financial Group
Parent Company
Hana Financial Group
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Healthy Finance, Happy Together
USP
Customer satisfaction through a premier service network
STP
Segmentation is based on the type of customer: SME, corporate, High Segment net worth individuals
Target Group
Targets the SME segment
Positioning
Korea’s largest financial institution
SWOT Analysis
1. Strong market position in the Korean financial services industry 2. Has a Strong capital position which provides financial strength 3. Improved cost efficiency as a result of focus on profit management Strength 4. Ranked among the world’s top 100 financial groups
1. Increased risk due to geographic concentration 2. Highly susceptible to the instability in the credit and financial markets, troubles in the mortgage segment 3. Denting the image of the group as the management is accused of Weakness committing malpractices during the takeover of Korea Exchange Bank
1. Positive outlook for the asset management sector 2. Increasing usage of mobile phones which could boost mobile banking 3. Integration of Korea Exchange Bank in the group’s business Opportunity operations
1. Unfavorable economic and financial developments in eurozone 2. Increased incidence of natural disasters which may lead to more claims Threats 3. More influence of the korean politics in the banking industry
Competition
1. KB Financial Group Inc. 2. Korea Exchange Bank Competitors 3. Shinhan Financial Group Co Ltd
doc_488016377.docx
SWOT ANALYSIS OF HANA FINANCIAL GROUP
Hana Financial Group
Parent Company
Hana Financial Group
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Healthy Finance, Happy Together
USP
Customer satisfaction through a premier service network
STP
Segmentation is based on the type of customer: SME, corporate, High Segment net worth individuals
Target Group
Targets the SME segment
Positioning
Korea’s largest financial institution
SWOT Analysis
1. Strong market position in the Korean financial services industry 2. Has a Strong capital position which provides financial strength 3. Improved cost efficiency as a result of focus on profit management Strength 4. Ranked among the world’s top 100 financial groups
1. Increased risk due to geographic concentration 2. Highly susceptible to the instability in the credit and financial markets, troubles in the mortgage segment 3. Denting the image of the group as the management is accused of Weakness committing malpractices during the takeover of Korea Exchange Bank
1. Positive outlook for the asset management sector 2. Increasing usage of mobile phones which could boost mobile banking 3. Integration of Korea Exchange Bank in the group’s business Opportunity operations
1. Unfavorable economic and financial developments in eurozone 2. Increased incidence of natural disasters which may lead to more claims Threats 3. More influence of the korean politics in the banking industry
Competition
1. KB Financial Group Inc. 2. Korea Exchange Bank Competitors 3. Shinhan Financial Group Co Ltd
doc_488016377.docx