Description
SWOT ANALYSIS OF HAITONG SECURITIES

Haitong Securities

Parent Company

Haitong Securities

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

First Class Management, First Class Talent, First Class Service and First USP Class Profitability

STP

Stocks and futures brokerage, Investment banking, corporate Segment financing, Asset management

Target Group

Individual and institutional investors

Positioning

Human oriented and innovation driven

SWOT Analysis

1. One of the leading securities companies in China 2. Strong assets and wide network of 220 branches worldwide 3. Leading position in sector in terms of innovation business and pilot securities companies for margin trading and short selling 4. Diversified business ensures healthy and stable growth 5. Expertise in stock, brokerage, investment services, mergers and Strength acquisitions etc

1.Broking business gets affected due to volatile markets Weakness 2.Operations mainly concentrated in Hong Kong market limits revenue

1.Monetary easing policies likely to be implemented in developed nations 2.CSRC likely to announce policies to present golden opportunities to securities and capital markets 3.Gradual relaxation of overseas listing restrictions likely to help in Opportunity business expansion in Hong Kong capital market

1.Simmering European sovereign debt crisis and fiscal cliff threat in US Threats 2.Market saturation intensifies competition in the sector

Competition

1.Citic Securities Competitors 2.BOC International



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