Description
SWOT ANALYSIS OF GRUPO FINANCIERO BANORTE
Grupo Financiero Banorte
Parent Company
Grupo Financiero Banorte
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Banorte the Strong Bank Of Mexico
Using technology to provide the highest quality service, to be close to USP our clients and the markets in which we compete.
STP
Segment
People looking for banking and finance related services.
Target Group
Families, Corporates, Entrepreneurs
Meeting the financial needs of our customers through personalized Positioning service of high quality, given with kindness and efficiency.
SWOT Analysis
1. One of the Largest bank in Mexico's national capital 2. Fourth largest financial group in Mexico with over 20,000 employees 3. It has over 1,000 branches and 2,800 ATMs that give national coverage. 4. Enjoys a successful history of acquisitions of financial institutions in Mexico, which has established its presence Strength 5. Is on the Forbes Global companies list
1. Dependence on a single market makes it vulnerable to economic fluctuations Weakness 2. Limited global penetration compared to leading banking institutions
1. Group lending to communities to back the economy. 2. Small Scale Industry finance to tap the real potential. Opportunity 3. Agrifinance
1. Foreign corporations taking over the financial sector of Mexico. 2. Sustainability concerns. 3. Global slowdown. Threats 4. Narco capitalists might use the bank to launder money.
Competition
1. Citibank Banamex USA 2. Afirme Grupo Financiero 3. Banco Regional de Monterrey, S.A 4. Banamex Competitors 5. Banco Bital
doc_757428114.docx
SWOT ANALYSIS OF GRUPO FINANCIERO BANORTE
Grupo Financiero Banorte
Parent Company
Grupo Financiero Banorte
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Banorte the Strong Bank Of Mexico
Using technology to provide the highest quality service, to be close to USP our clients and the markets in which we compete.
STP
Segment
People looking for banking and finance related services.
Target Group
Families, Corporates, Entrepreneurs
Meeting the financial needs of our customers through personalized Positioning service of high quality, given with kindness and efficiency.
SWOT Analysis
1. One of the Largest bank in Mexico's national capital 2. Fourth largest financial group in Mexico with over 20,000 employees 3. It has over 1,000 branches and 2,800 ATMs that give national coverage. 4. Enjoys a successful history of acquisitions of financial institutions in Mexico, which has established its presence Strength 5. Is on the Forbes Global companies list
1. Dependence on a single market makes it vulnerable to economic fluctuations Weakness 2. Limited global penetration compared to leading banking institutions
1. Group lending to communities to back the economy. 2. Small Scale Industry finance to tap the real potential. Opportunity 3. Agrifinance
1. Foreign corporations taking over the financial sector of Mexico. 2. Sustainability concerns. 3. Global slowdown. Threats 4. Narco capitalists might use the bank to launder money.
Competition
1. Citibank Banamex USA 2. Afirme Grupo Financiero 3. Banco Regional de Monterrey, S.A 4. Banamex Competitors 5. Banco Bital
doc_757428114.docx