Description
SWOT ANALYSIS OF GOLDMAN SACHS GROUP
Goldman Sachs Group
Parent Company
The Goldman Sachs Group, Inc
Category
Investment services
Sector
Financial Institutions
Tagline/ Slogan
Our client’s interest always comes first
USP
A full-service global investment banking and securities firm
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An institution which keeps its customers as first priority
SWOT Analysis
1.Strong brand name and good financial position 2.Geographically present across various countries 3.Diverse operations and advanced technology 4.R&D is very strong as compared to competitors Strength 5.Has over 35,000 employees globally
1.Legal issues 2.Flutuating markets create variable revenues 3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image Weakness 4.Fraud and bribery cases
1.Expansion in emerging economies 2.Diversifying portfolios for customers Opportunity 3.Investment banking is growing
1.Changing govt regulations and financial crisis like recessions 2.Variable interest rates Threats 3.Declining stock markets
Competition
1.Morgan Stanley Competitors 2.Merrill Lynch
doc_706712568.docx
SWOT ANALYSIS OF GOLDMAN SACHS GROUP
Goldman Sachs Group
Parent Company
The Goldman Sachs Group, Inc
Category
Investment services
Sector
Financial Institutions
Tagline/ Slogan
Our client’s interest always comes first
USP
A full-service global investment banking and securities firm
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An institution which keeps its customers as first priority
SWOT Analysis
1.Strong brand name and good financial position 2.Geographically present across various countries 3.Diverse operations and advanced technology 4.R&D is very strong as compared to competitors Strength 5.Has over 35,000 employees globally
1.Legal issues 2.Flutuating markets create variable revenues 3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image Weakness 4.Fraud and bribery cases
1.Expansion in emerging economies 2.Diversifying portfolios for customers Opportunity 3.Investment banking is growing
1.Changing govt regulations and financial crisis like recessions 2.Variable interest rates Threats 3.Declining stock markets
Competition
1.Morgan Stanley Competitors 2.Merrill Lynch
doc_706712568.docx