Description
SWOT ANALYSIS OF GF SECURITIES

GF Securities

Parent Company

GF Securities

Category

Investment Services

Sector

Banking and Financial Services

Major Chinese investment bank with high-quality assets, standardized management, stable operations, distinctive features, and strong Tagline/ Slogan competitive ability for sustainable development( mission)

Practicality and realism, and development through professional USP knowledge and experience

STP

Segment

Investors and enterprises

Investors and enterprises looking for investment/underwriting of Target Group security.

Underwriting, M&A, brokerage, proprietary trading and asset Positioning management.

SWOT Analysis

1. Leveraging Information & Communication technology: The company improved the efficiency of its subordinate departments and branches through an Enterprise Resource Planning ("ERP") management system 2. Consistency: GF Securities has continuously ranked as one of the nation’s top ten securities firms 3. Diversified staff: Staff of over 1700 managing the company 4. Hunger for innovation: Initiated innovative issuing methods, such as "full deposit, proportional allotment, balance refund," "free booking, limited subscription and distribution by lottery" 5. Good presence in China and Hong Kong wit approx 80 brokerage Strength branches in China

1. Tarnished image due to punishment by Chinese government over firms involved in ‘backdoor’ stock listing of GF securities. 2. Depended on volatile financial market for revenue. 3. Escalating R&D costs which is turning out to be difficult to sustain as Weakness revenues taper gradually.

Opportunity

1. Growth through mergers and partnerships. 2. Client base growth through introduction of more financial

instruments.

1. Looming sovereign debt crisis risks a cascading effect of investors pulling out. 2. Incresed competition from domestic and global players. Threats 3. Prone to regulatory and legal changes.

Competition

1.Goldman Sachs 2.Deutsche Bank 3.Guosen Securities 4.Citi 5.DBS Competitors 6.Ping An Securities



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