Description
SWOT ANALYSIS OF GEOJIT BNP PARIBAS
Geojit BNP Paribas
Parent Company
BNP Paribas and KSIDC and Mr. Rakesh Jhunjhunwala
Category
Brokerage Houses, Consumer Financial Services
Sector
Banking and Financial Services
Tagline/ Slogan
Deliver quality service at competitive rates
USP
Experience in Financial Advisory since 1986
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. International expertise of BNP Paribas 2. Multichannel Services to help customers like internet, phone, branch etc 3. Has over 550 offices in over 300 cities across India 4. Works for over 600000 clients 5. Has always been an initiator thereby using the first mover advantage Strength in financial services
1. Less penetration in some regions of the country Weakness 2. Low publicity causes lack of awareness amongst investors
1. Growing rural market through customised and cheaper services Opportunity 2. Investments by Earning Urban Youth
1. Stringent Economic measures by Government and RBI Threats 2. Entry of foreign finance firms in Indian Market
Competition
Competitors
1. Sharekhan
2. IIFL 3. Indiabulls
doc_998942417.docx
SWOT ANALYSIS OF GEOJIT BNP PARIBAS
Geojit BNP Paribas
Parent Company
BNP Paribas and KSIDC and Mr. Rakesh Jhunjhunwala
Category
Brokerage Houses, Consumer Financial Services
Sector
Banking and Financial Services
Tagline/ Slogan
Deliver quality service at competitive rates
USP
Experience in Financial Advisory since 1986
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. International expertise of BNP Paribas 2. Multichannel Services to help customers like internet, phone, branch etc 3. Has over 550 offices in over 300 cities across India 4. Works for over 600000 clients 5. Has always been an initiator thereby using the first mover advantage Strength in financial services
1. Less penetration in some regions of the country Weakness 2. Low publicity causes lack of awareness amongst investors
1. Growing rural market through customised and cheaper services Opportunity 2. Investments by Earning Urban Youth
1. Stringent Economic measures by Government and RBI Threats 2. Entry of foreign finance firms in Indian Market
Competition
Competitors
1. Sharekhan
2. IIFL 3. Indiabulls
doc_998942417.docx