Description
SWOT ANALYSIS OF FUTURE GENERALI
Future Generali Life Insurance
Parent Company
Future group and Generali group
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
General Insurance Company of India; Total Insurance Solutions
USP
JV between a retail major in India and a global insurance major
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Known for its prudent investment management 2. Wide range of policies 3. International expertise and reputation of Generali group 4. Aggressive Marketing 5. Generali group is present in over 68 countries with over 85,000 employees 6. Future group operates over 12 million square feet of retail space in Strength 71 cities and towns and 65 rural locations
1. Small branch base 2. Low Marketing 3. Insurance companies have a poor image when it comes to payment Weakness of dues
1. Growing rural market 2. Earning Urban Youth Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_868528350.docx
SWOT ANALYSIS OF FUTURE GENERALI
Future Generali Life Insurance
Parent Company
Future group and Generali group
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
General Insurance Company of India; Total Insurance Solutions
USP
JV between a retail major in India and a global insurance major
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Known for its prudent investment management 2. Wide range of policies 3. International expertise and reputation of Generali group 4. Aggressive Marketing 5. Generali group is present in over 68 countries with over 85,000 employees 6. Future group operates over 12 million square feet of retail space in Strength 71 cities and towns and 65 rural locations
1. Small branch base 2. Low Marketing 3. Insurance companies have a poor image when it comes to payment Weakness of dues
1. Growing rural market 2. Earning Urban Youth Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_868528350.docx