Description
SWOT ANALYSIS OF FONDIARIA- SAI
Fondiaria- SAI, S.p.A
Parent Company
Unipol Finanical Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Qualcuno di cui fidarsi. (Someone you can trust )
USP
One of the most prominent insurance players in Italy
STP
Segment
Non-life, life, health insurance
Target Group
Individuals, Businesses
Positioning
An insurance company that stands for trust
SWOT Analysis
1. The company is a part of a group that is second in Italy and the first in non-life insurance market. 2. The company has a strong distribution network of 4082 outlets, 7200+ points of sales. 3. The company boasts of 8000+ employees and a corporate responsibility record towards community and employees. Strength 4. One of Italy’s largest insurance companies
1. The company is present in the European market where it is exposed to troubled sovereigns. 2. S&P has rated the company BBB with a negative outlook. Weakness The company is more concentrated in the domestic market.
1. The unity of Unipo, Fondiaria, Milano and Premafin poses a great opportunity for the company to grow. 2. The global outlook for the insurance market is positive which will help the company to increase its market share and grow. 3. The ageing population in few markets poses as an opportunity for Opportunity the company as new markets to venture into.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms. 3. The economic recovery slowdown in European nations has decreased Threats the demand for the products.
Competition
1. Allianz AG 2. Aviva Plc. Competitors 3. Intensa Sanpaolo
doc_235949441.docx
SWOT ANALYSIS OF FONDIARIA- SAI
Fondiaria- SAI, S.p.A
Parent Company
Unipol Finanical Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Qualcuno di cui fidarsi. (Someone you can trust )
USP
One of the most prominent insurance players in Italy
STP
Segment
Non-life, life, health insurance
Target Group
Individuals, Businesses
Positioning
An insurance company that stands for trust
SWOT Analysis
1. The company is a part of a group that is second in Italy and the first in non-life insurance market. 2. The company has a strong distribution network of 4082 outlets, 7200+ points of sales. 3. The company boasts of 8000+ employees and a corporate responsibility record towards community and employees. Strength 4. One of Italy’s largest insurance companies
1. The company is present in the European market where it is exposed to troubled sovereigns. 2. S&P has rated the company BBB with a negative outlook. Weakness The company is more concentrated in the domestic market.
1. The unity of Unipo, Fondiaria, Milano and Premafin poses a great opportunity for the company to grow. 2. The global outlook for the insurance market is positive which will help the company to increase its market share and grow. 3. The ageing population in few markets poses as an opportunity for Opportunity the company as new markets to venture into.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms. 3. The economic recovery slowdown in European nations has decreased Threats the demand for the products.
Competition
1. Allianz AG 2. Aviva Plc. Competitors 3. Intensa Sanpaolo
doc_235949441.docx