Description
SWOT ANALYSIS OF FIRST FINANCIAL HOLDING TAIWAN
First Financial Holding Taiwan
Parent Company
First Financial Holding Co., Ltd.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Customer First, Service Foremost
Creating sustainable long – term value for clients through long lasting USP relationships, innovation and exploration
STP
Segment
Institutions and individuals
Private individuals, SME’s, corporate customers in need of varied Target Group financial services
A Taiwanese bank offering full financial services right from banking to Positioning insurance
SWOT Analysis
1. Strong presence in Taiwan 2. Leader in corporate banking, SME business, trade finance, deposit and lending in Taiwan 3. Has a customer base of over 5 million 4. Was honored with The Champion of the SME Loan Enforcement Plan 5.Leads in insurance business in Taiwan Strength 6. Second largest bank in Taiwan in terms of number of branches/ATMs
1. Not much presence other than Taiwan and Far East Weakness 2. Increase in operating costs due to changes in tax structure
1. High opportunity to grow in emerging economies like India and China 2.Growth in retail banking in Taiwan and Far East 3.High opportunity to grow in RMB transaction and settlement business 4.Demand for internet banking in Taiwan and Far East can increase the Opportunity customer base
Threats
1. Ongoing uncertainty across the world
2. Export economy of Taiwan affecting due to currency fluctuations will have significant impact on the banks 3. Increase in competition from global banks is a major threat
Competition
1. Chinatrust Commercial Bank 2. Shanghai Commercial and Savings Bank Competitors 3. Cathay United Bank
doc_289976561.docx
SWOT ANALYSIS OF FIRST FINANCIAL HOLDING TAIWAN
First Financial Holding Taiwan
Parent Company
First Financial Holding Co., Ltd.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Customer First, Service Foremost
Creating sustainable long – term value for clients through long lasting USP relationships, innovation and exploration
STP
Segment
Institutions and individuals
Private individuals, SME’s, corporate customers in need of varied Target Group financial services
A Taiwanese bank offering full financial services right from banking to Positioning insurance
SWOT Analysis
1. Strong presence in Taiwan 2. Leader in corporate banking, SME business, trade finance, deposit and lending in Taiwan 3. Has a customer base of over 5 million 4. Was honored with The Champion of the SME Loan Enforcement Plan 5.Leads in insurance business in Taiwan Strength 6. Second largest bank in Taiwan in terms of number of branches/ATMs
1. Not much presence other than Taiwan and Far East Weakness 2. Increase in operating costs due to changes in tax structure
1. High opportunity to grow in emerging economies like India and China 2.Growth in retail banking in Taiwan and Far East 3.High opportunity to grow in RMB transaction and settlement business 4.Demand for internet banking in Taiwan and Far East can increase the Opportunity customer base
Threats
1. Ongoing uncertainty across the world
2. Export economy of Taiwan affecting due to currency fluctuations will have significant impact on the banks 3. Increase in competition from global banks is a major threat
Competition
1. Chinatrust Commercial Bank 2. Shanghai Commercial and Savings Bank Competitors 3. Cathay United Bank
doc_289976561.docx