Description
SWOT ANALYSIS OF FIFTH THIRD BANK
Fifth Third Bank
Parent Company
Fifth Third Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The things we do for dreams
USP
Diversified financial services company
STP
Segment
Mid to high income segment, corporations
Target Group
Individuals, corporations and not-for-profit organizations
Positioning
Bank that provides all kinds of financial solutions at one place
SWOT Analysis
1. Huge financial assets and strong financial position 2. Large no. of banking centers across USA 3. Huge employee base of nearly 22,000 4. Aggressive mergers and acquisitions 5. Rankedamongst the top in the Most Trusted Companies Study Strength 6. Only bank that did not cut jobs during sub-prime crisis
1.Alleged Security concerns and technical breaches in the past Weakness 2. Focus mainly only on limited banking services
1. Introduction of additional banking services 2. Expansion, mergers and acquisitions in North America Opportunity 3. Global tieups to enhance market position
1. Global slowdown might affect banks performance Threats 2. High degree of competition in the region
Competition
Competitors
1. Bank of America 2. Citibank
3. Wells Fargo 4. HSBC 5. U.S. Bancorp
doc_337707545.docx
SWOT ANALYSIS OF FIFTH THIRD BANK
Fifth Third Bank
Parent Company
Fifth Third Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The things we do for dreams
USP
Diversified financial services company
STP
Segment
Mid to high income segment, corporations
Target Group
Individuals, corporations and not-for-profit organizations
Positioning
Bank that provides all kinds of financial solutions at one place
SWOT Analysis
1. Huge financial assets and strong financial position 2. Large no. of banking centers across USA 3. Huge employee base of nearly 22,000 4. Aggressive mergers and acquisitions 5. Rankedamongst the top in the Most Trusted Companies Study Strength 6. Only bank that did not cut jobs during sub-prime crisis
1.Alleged Security concerns and technical breaches in the past Weakness 2. Focus mainly only on limited banking services
1. Introduction of additional banking services 2. Expansion, mergers and acquisitions in North America Opportunity 3. Global tieups to enhance market position
1. Global slowdown might affect banks performance Threats 2. High degree of competition in the region
Competition
Competitors
1. Bank of America 2. Citibank
3. Wells Fargo 4. HSBC 5. U.S. Bancorp
doc_337707545.docx