Description
SWOT ANALYSIS OF FEDEX
FedEx
Parent Company
FedEx Corporation
Category
Cargo airline
Sector
Transportation & Logistics
Tagline/ Slogan
Relax, it’s FedEx; The world on time
USP
World’s largest airline in terms of freight tons flown
STP
Business that require them to deal with couriers like embassies, Segment stationary/office supply stores, eBay etc.
Business/professional type people who want to send packages and Target Group have them arrive (usually) on the next business day
Positioning
World's largest cargo air fleet
SWOT Analysis
1. Network in more than 220 countries and more than 290,000 employees worldwide 2. Best use of technology 2. Dependable knowledge in the delivery business 3. High investment in IT systems Strength 4. More than three decades of experience in logistics services
1.More dependence on US market 2. Since this is a competitive segment, the market share growth is Weakness limited
1.To use cooperative strategies 2.Challenging competitors through mergers and acquisitions Opportunity 3.Local competitors with poor service & products
1. Rising fuel prices could impact company’s profit 2.Varying market demand Threats 3. Vulnerable to increasing reach by major competitors
Competition
1. United Parcel Service 2.TNT Competitors 3. USPS
doc_261847598.docx
SWOT ANALYSIS OF FEDEX
FedEx
Parent Company
FedEx Corporation
Category
Cargo airline
Sector
Transportation & Logistics
Tagline/ Slogan
Relax, it’s FedEx; The world on time
USP
World’s largest airline in terms of freight tons flown
STP
Business that require them to deal with couriers like embassies, Segment stationary/office supply stores, eBay etc.
Business/professional type people who want to send packages and Target Group have them arrive (usually) on the next business day
Positioning
World's largest cargo air fleet
SWOT Analysis
1. Network in more than 220 countries and more than 290,000 employees worldwide 2. Best use of technology 2. Dependable knowledge in the delivery business 3. High investment in IT systems Strength 4. More than three decades of experience in logistics services
1.More dependence on US market 2. Since this is a competitive segment, the market share growth is Weakness limited
1.To use cooperative strategies 2.Challenging competitors through mergers and acquisitions Opportunity 3.Local competitors with poor service & products
1. Rising fuel prices could impact company’s profit 2.Varying market demand Threats 3. Vulnerable to increasing reach by major competitors
Competition
1. United Parcel Service 2.TNT Competitors 3. USPS
doc_261847598.docx