Description
SWOT ANALYSIS OF FEDERAL BANK
Federal Bank
Parent Company
Government of India
Category
Banking
Sector
Banking and finance
Tagline/ Slogan
Your perfect Banking Partner
USP
Customer centric services
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. 743 branches spread across 24 states in India and 803 ATMs around India 2. Innovative but simple products and service offerings 3. Expansion across country Strength 4. State of Art I.T support for customers and employees
1. Less penetration in the urban market 2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who Weakness were removed from IPL in 2011
1. Small enterprise banking 2. Rural banking and improved urban services Opportunity 3. Acquisition of smaller units in small regions
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India Competitors 3. UCO bank
doc_572990337.docx
SWOT ANALYSIS OF FEDERAL BANK
Federal Bank
Parent Company
Government of India
Category
Banking
Sector
Banking and finance
Tagline/ Slogan
Your perfect Banking Partner
USP
Customer centric services
STP
Segment
Individual and Industry banking
Target Group
Semi-Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. 743 branches spread across 24 states in India and 803 ATMs around India 2. Innovative but simple products and service offerings 3. Expansion across country Strength 4. State of Art I.T support for customers and employees
1. Less penetration in the urban market 2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who Weakness were removed from IPL in 2011
1. Small enterprise banking 2. Rural banking and improved urban services Opportunity 3. Acquisition of smaller units in small regions
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India Competitors 3. UCO bank
doc_572990337.docx