Description
SWOT ANALYSIS OF FANNIE MAE
Fannie Mae
Parent Company
Fannie Mae
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Know Your Options by Fannie Mae
USP
Government sponsored enterprise
STP
Segment
Secondary mortgage market
Target Group
Mortgage lenders
Positioning
Primary engines of spreading American dream
SWOT Analysis
1. Quasi govt agency and lower interest rates for debt over Treasury rates gives it competitive advantage 2. Strong govt backing makes it risk free and a safe business 3. 7000+ employees form a part of the organisation 4. Its business portfolio is in excess of $700bn Strength 5. Being a govt sponsored organisation, it has a strong US govt support
1.Concerns with business and accounting practices and the accounting scandal tarnished the image 2.Top executives charged with securities fraud was a major concern 3.Dissatisfaction among investors as they have to take the brunt of the Weakness company moves
1.Increase in home prices likely to keep the company profitable 2. Falling mortgage delinquencies to increase the revenue Opportunity 3. Global investments and tieups can increase financial stability
1.US govt. looking to shrink the influence of the company over housing market in coming years Threats 2.Competition likely to affect the revenue and growth
Competition
1.Freddie Mac 2.CIT Group Inc. Competitors 3. Nationstar Mortgage Holdings Inc
doc_879799268.docx
SWOT ANALYSIS OF FANNIE MAE
Fannie Mae
Parent Company
Fannie Mae
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Know Your Options by Fannie Mae
USP
Government sponsored enterprise
STP
Segment
Secondary mortgage market
Target Group
Mortgage lenders
Positioning
Primary engines of spreading American dream
SWOT Analysis
1. Quasi govt agency and lower interest rates for debt over Treasury rates gives it competitive advantage 2. Strong govt backing makes it risk free and a safe business 3. 7000+ employees form a part of the organisation 4. Its business portfolio is in excess of $700bn Strength 5. Being a govt sponsored organisation, it has a strong US govt support
1.Concerns with business and accounting practices and the accounting scandal tarnished the image 2.Top executives charged with securities fraud was a major concern 3.Dissatisfaction among investors as they have to take the brunt of the Weakness company moves
1.Increase in home prices likely to keep the company profitable 2. Falling mortgage delinquencies to increase the revenue Opportunity 3. Global investments and tieups can increase financial stability
1.US govt. looking to shrink the influence of the company over housing market in coming years Threats 2.Competition likely to affect the revenue and growth
Competition
1.Freddie Mac 2.CIT Group Inc. Competitors 3. Nationstar Mortgage Holdings Inc
doc_879799268.docx