Description
SWOT ANALYSIS OF DEXIA BANK
Dexia
Parent Company
Dexia N.V./S.A.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Dexia, the bank for sustainable development
USP
Bank offering innovative and adapted solutions STP
Segment
Institutional and individual clients
Private clients, public sector companies, government institutions, Target Group small and medium sized businesses in need of financial assistance
Bank offering financial services with emphasis on retail banking, Positioning commercial banking and public finance SWOT Analysis
1. Strong market positions in Belgium and Luxembourg will help in recurring business momentum 2. One of the top 3 banks in Belgium 3. Holds a strong position in Turkey Strength 4. Over 35,000 employees form a part of the group
1. Decreasing asset quality, earnings and coverage ratios will increase business risk 2. Return on Assets is much low when compared to industry and Weakness sector averages
1. Positive outlook for the asset management market 2. Focus on retail and commercial bank likely to increase revenue Opportunity 3. Focus on public finance will help in increasing the revenue
1. Regulatory changes in Euro zone could affect the bank Threats 2. Uncertainty in Euro zone will affect the bank Competition
1. KBC bank 2. BNP Paribas Competitors 3.AXA bank
doc_136295478.docx
SWOT ANALYSIS OF DEXIA BANK
Dexia
Parent Company
Dexia N.V./S.A.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Dexia, the bank for sustainable development
USP
Bank offering innovative and adapted solutions STP
Segment
Institutional and individual clients
Private clients, public sector companies, government institutions, Target Group small and medium sized businesses in need of financial assistance
Bank offering financial services with emphasis on retail banking, Positioning commercial banking and public finance SWOT Analysis
1. Strong market positions in Belgium and Luxembourg will help in recurring business momentum 2. One of the top 3 banks in Belgium 3. Holds a strong position in Turkey Strength 4. Over 35,000 employees form a part of the group
1. Decreasing asset quality, earnings and coverage ratios will increase business risk 2. Return on Assets is much low when compared to industry and Weakness sector averages
1. Positive outlook for the asset management market 2. Focus on retail and commercial bank likely to increase revenue Opportunity 3. Focus on public finance will help in increasing the revenue
1. Regulatory changes in Euro zone could affect the bank Threats 2. Uncertainty in Euro zone will affect the bank Competition
1. KBC bank 2. BNP Paribas Competitors 3.AXA bank
doc_136295478.docx