Description
SWOT ANALYSIS OF DEUTSCHE BOERSE

Deutsche Boerse

Parent Company

Deutsche Börse AG

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Welcome to your future

USP

Commitment to excellent services and dedication to business. STP

Segment

Institutional investors

Institutional investors looking for trading, clearing, settlement and Target Group custody service.

Positioning

Europe’s leading trading and clearing house. SWOT Analysis

1. Wide geographic spread apart from presence in Europe 2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange. 3. Over 3500 employees service customers in Europe, the U.S. and Asia Strength 4. Reputed brand image across the globe

1. Failure of mergers and acquisitions(NYSE and LSE). 2. Potential weakening of the company's financial profile after Weakness amalgamation with the lower-rated and more leveraged peer

1. Growth in economy in other markets(such as some nations of Asia, etc). 2. Scope of strategic expansion through investments, mergers and Opportunity acquisitions.

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion. 2. Soverign debt crisis hovering around Europe may affect the Threats economy of the continent. Competition

1. Mercado Integrado Latinoamericano (Mila) 2. BATS Global Markets 3.NYSE Euronext 4. Bolsas and Mercados 5.Tokyo Stock Exchange 6.London Stock Exchange 7. BM&F Bovespa Competitors 8.Australian Stock Exchange



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