Description
SWOT ANALYSIS OF DENA BANK
Dena Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Trusted Family Bank
USP
Family based bank
STP
Segment
Rural and urban banking
Target Group
Urban banking sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Rural banking expertise 2. Government schemes implementation 3. Innovative schemes for different groups like drive in ATMs 4. Emphasis on customer satisfaction through modules like customer ratings 5. Introduced Minor Savings Scheme. 6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP) 7. Drive-in ATM counters and Smart cards in Mumbai Strength 8. Customer rating system for rating the Bank Services
1. Less penetration as compared to other banks Weakness 2. Limited advertising in comparison with leading banks
3. Less emphasis on IT support
1. International banking 2. Favourable Government schemes Opportunity 3.Doing aggressive marketing in order to improve brand value
1. Economic crisis and fluctuating economic scenarios Threats 2. Highly competitive environment with foreign banks
Competition
1. SBI 2. Andhra Bank 3. Allahabad bank 4.Union Bank of India 5.Bank of India Competitors 6.Bank of Baroda
doc_704245369.docx
SWOT ANALYSIS OF DENA BANK
Dena Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Trusted Family Bank
USP
Family based bank
STP
Segment
Rural and urban banking
Target Group
Urban banking sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Rural banking expertise 2. Government schemes implementation 3. Innovative schemes for different groups like drive in ATMs 4. Emphasis on customer satisfaction through modules like customer ratings 5. Introduced Minor Savings Scheme. 6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP) 7. Drive-in ATM counters and Smart cards in Mumbai Strength 8. Customer rating system for rating the Bank Services
1. Less penetration as compared to other banks Weakness 2. Limited advertising in comparison with leading banks
3. Less emphasis on IT support
1. International banking 2. Favourable Government schemes Opportunity 3.Doing aggressive marketing in order to improve brand value
1. Economic crisis and fluctuating economic scenarios Threats 2. Highly competitive environment with foreign banks
Competition
1. SBI 2. Andhra Bank 3. Allahabad bank 4.Union Bank of India 5.Bank of India Competitors 6.Bank of Baroda
doc_704245369.docx