Description
SWOT ANALYSIS OF DANSKE BANK
Danske Bank
Parent Company
Danske Bank Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
One platform – Exceptional brands
Bank offering quickest and best solutions at competitive prices by USP leveraging the use of technology STP
Segment
Institutional and individual clients
Private individuals, small and medium enterprises, mid – sized Target Group corporate clients in the Nordic region
Bank offering full range of banking services, with an emphasis on Positioning retail banking SWOT Analysis
1. Largest bank in Denmark in terms of market capitalization 2. Dominates in retail banking in Nordic countries 3. Bank offering banking solutions through excessive use of high end technology 4. Bank leads in terms of internet banking in Nordic region Strength 5. Over 21,000 employees establish the strength of the brand
1. Systematic risk of the bank is considerably high when compared to other banks in the industry Weakness 2.High dependence on retail banking for generating revenue
Opportunity
1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business 3. High opportunity to grow in corporate banking through acquisitions
1. Uncertainty in Euro zone 2. Decreasing investments in Denmark and other Nordic countries Threats 3. Intense competition from foreign banks Competition
1. SEB bank 2. Sydbank Competitors 3. Nordea Bank Danmark
doc_675932179.docx
SWOT ANALYSIS OF DANSKE BANK
Danske Bank
Parent Company
Danske Bank Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
One platform – Exceptional brands
Bank offering quickest and best solutions at competitive prices by USP leveraging the use of technology STP
Segment
Institutional and individual clients
Private individuals, small and medium enterprises, mid – sized Target Group corporate clients in the Nordic region
Bank offering full range of banking services, with an emphasis on Positioning retail banking SWOT Analysis
1. Largest bank in Denmark in terms of market capitalization 2. Dominates in retail banking in Nordic countries 3. Bank offering banking solutions through excessive use of high end technology 4. Bank leads in terms of internet banking in Nordic region Strength 5. Over 21,000 employees establish the strength of the brand
1. Systematic risk of the bank is considerably high when compared to other banks in the industry Weakness 2.High dependence on retail banking for generating revenue
Opportunity
1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business 3. High opportunity to grow in corporate banking through acquisitions
1. Uncertainty in Euro zone 2. Decreasing investments in Denmark and other Nordic countries Threats 3. Intense competition from foreign banks Competition
1. SEB bank 2. Sydbank Competitors 3. Nordea Bank Danmark
doc_675932179.docx