Description
SWOT ANALYSIS OF CREDIT SUISSE BANK
Credit Suisse
Parent Company
Credit Suisse group AG
Category
Bank
Sector
Banking and finance
It's time for an expert; Whatever makes you happy; Credit Suisse. Tagline/ Slogan 360° Finance
USP
Presence in more than 50 countries STP
Segment
Merchant and Personal Banking
Target Group
Rural and SME group
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Strong Franchises in core business 2. Emphasis on sustainability 3. Merger of private banking operations at right time 4. Has over 50,000 employees & operations in more than 50 countries Strength 5. Credit Suisse is actively involved in sports sponsorships and events
1. Weak publicity and brand visibility as compared to other major brands Weakness 2. Low performance in investment banking
1. Growing Forex market 2. Global Asset management Opportunity 3. Expansion in emerging economies
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_134141573.docx
SWOT ANALYSIS OF CREDIT SUISSE BANK
Credit Suisse
Parent Company
Credit Suisse group AG
Category
Bank
Sector
Banking and finance
It's time for an expert; Whatever makes you happy; Credit Suisse. Tagline/ Slogan 360° Finance
USP
Presence in more than 50 countries STP
Segment
Merchant and Personal Banking
Target Group
Rural and SME group
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Strong Franchises in core business 2. Emphasis on sustainability 3. Merger of private banking operations at right time 4. Has over 50,000 employees & operations in more than 50 countries Strength 5. Credit Suisse is actively involved in sports sponsorships and events
1. Weak publicity and brand visibility as compared to other major brands Weakness 2. Low performance in investment banking
1. Growing Forex market 2. Global Asset management Opportunity 3. Expansion in emerging economies
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_134141573.docx