Description
SWOT ANALYSIS OF CREDIT AGRICOLE
Credit Agricole
Parent Company
Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)
Category
Bank
Sector
Banking and financial services
Tagline/ Slogan
Common sense has a future (Le bon sens a de l’avenir)
Crédit Agricole S.A. (CASA) is the largest retail banking group in USP France STP
Segment
Business and Personal Banking
Target Group
Large enteprises and individual investors
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Strong Investment banking division 2. Commitment towards sustainable development; signatory to United Nations global impact 3. Has over 11,500 branches and over 160,000 employees 4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Strength Insurance and Private Banking, Corporate and Investment Banking
1. Mediocre Marketing and lack of advertising as compared to global brands 2. Low presence outside Europe Weakness 3. French Govt fined bank for charging extra fees
1. Growing Forex market Opportunity 2. Expansion to emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Economic meltdown and Govt policies Competition
1. Credit Suisse Bank 2. Barclays Bank Competitors 3. BPCE
doc_645860927.docx
SWOT ANALYSIS OF CREDIT AGRICOLE
Credit Agricole
Parent Company
Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)
Category
Bank
Sector
Banking and financial services
Tagline/ Slogan
Common sense has a future (Le bon sens a de l’avenir)
Crédit Agricole S.A. (CASA) is the largest retail banking group in USP France STP
Segment
Business and Personal Banking
Target Group
Large enteprises and individual investors
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Strong Investment banking division 2. Commitment towards sustainable development; signatory to United Nations global impact 3. Has over 11,500 branches and over 160,000 employees 4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Strength Insurance and Private Banking, Corporate and Investment Banking
1. Mediocre Marketing and lack of advertising as compared to global brands 2. Low presence outside Europe Weakness 3. French Govt fined bank for charging extra fees
1. Growing Forex market Opportunity 2. Expansion to emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Economic meltdown and Govt policies Competition
1. Credit Suisse Bank 2. Barclays Bank Competitors 3. BPCE
doc_645860927.docx