Description
SWOT ANALYSIS OF CORPORATION BANK
Corporation Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Prosperity for all
USP
Customised banking solutions
STP
Segment
Rural and urban Banking
Target Group
Emerging markets
Positioning
Complete Banking solutions
SWOT Analysis
1. Equal presence in rural and urban areas 2. Strong Financial performance 3. Employee base of over 12,000 people Strength 4.Customised banking solutions
1. Lack of Pan India presence Weakness 2. Less publicity and branding in comparison with leading banks
1. Innovative products and services Opportunity 2. Government funding
1. Economic crisis and volatile markets 2. Changing RBI policy Threats 3. Presence on other banks
Competition
1. SBI 2. Andhra Bank 3. Allahabad bank Competitors 4. Canara Bank
doc_382876710.docx
SWOT ANALYSIS OF CORPORATION BANK
Corporation Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Prosperity for all
USP
Customised banking solutions
STP
Segment
Rural and urban Banking
Target Group
Emerging markets
Positioning
Complete Banking solutions
SWOT Analysis
1. Equal presence in rural and urban areas 2. Strong Financial performance 3. Employee base of over 12,000 people Strength 4.Customised banking solutions
1. Lack of Pan India presence Weakness 2. Less publicity and branding in comparison with leading banks
1. Innovative products and services Opportunity 2. Government funding
1. Economic crisis and volatile markets 2. Changing RBI policy Threats 3. Presence on other banks
Competition
1. SBI 2. Andhra Bank 3. Allahabad bank Competitors 4. Canara Bank
doc_382876710.docx