SWOT ANALYSIS
The overall evaluation of a company’s strength, weakness, opportunity and threats is called SWOT analysis.
External Environmental Analysis:-
(Opportunity/ Threat)
In general, a business unit has to monitor key Macro Environment Force (demographic, economic, technological, political-legal and socio-cultural) and significant Micro Environment Factors (customers, competitors, distributors, suppliers) which affect its ability to earn profit.
The business unit should t rack trends and important development to identify thee associated opportunity and threat.
Internal Environment Analysis:-
(Strength/weaknesses)
It is one thing to discern attractive opportunity and another to have the competencies to. Each business needs to evaluate its internal strength/weakness analysis succeed periodically.
Strength
¨Product depth is one of the big strengths of the company as the company has already launched six model of w/m and introducing LILIPUT as its new member of the family of Onida washing machine.
¨Company is introducing w/m in the market with different design and technology like Onida’s model of 6.5 kg consisting of one big and three mini pulsator called as 1+3 pulsator and 6.0 kg consisting the combination of pulsator and agitator called as puM.K.itator.
¨“Onida” brand name is well known in the market in television sector .So the company has got the job of generating product awareness only.
¨Dealer price is also one of the strengths of the company.
Weaknesses
¨Low advertisement is one of the major weaknesses of the company. Due to low advertisement, most of the people are not familiar with the product, as a result of which company may lose their prospective customer.
¨Inadequate no. of service technician is a big drawback.
¨Many a time materials required for replacement purpose could not be delivered to service center because of shortage in the warehouse. Sometimes it take 1 month; and it degrades the confidence level of consumer.
Opportunity
¨KUNDAN exit from the market is one of the biggest opportunities. It has around 11% of market share and here after quitting the market by KUNDAN there will be a gap and this gap presents a chance for Onida.
¨Increasing no. of middle class households, for whom white goods have become a part of lifestyle and now these things are not luxurious item.
Threat
¨Low pricing of the competitors is one of the big threats the company can face. Currently ANCHOR, leader in washing machine segment has lowered its
price, in lower weight category(3kg)which MRP (max. retail price) is approximately equal to the landing price of other company product.
¨New entrants and invent of innovative products by competitors like talking washing machine by Electrolux may create unlikeliness for onida’s products
The overall evaluation of a company’s strength, weakness, opportunity and threats is called SWOT analysis.
External Environmental Analysis:-
(Opportunity/ Threat)
In general, a business unit has to monitor key Macro Environment Force (demographic, economic, technological, political-legal and socio-cultural) and significant Micro Environment Factors (customers, competitors, distributors, suppliers) which affect its ability to earn profit.
The business unit should t rack trends and important development to identify thee associated opportunity and threat.
Internal Environment Analysis:-
(Strength/weaknesses)
It is one thing to discern attractive opportunity and another to have the competencies to. Each business needs to evaluate its internal strength/weakness analysis succeed periodically.
Strength
¨Product depth is one of the big strengths of the company as the company has already launched six model of w/m and introducing LILIPUT as its new member of the family of Onida washing machine.
¨Company is introducing w/m in the market with different design and technology like Onida’s model of 6.5 kg consisting of one big and three mini pulsator called as 1+3 pulsator and 6.0 kg consisting the combination of pulsator and agitator called as puM.K.itator.
¨“Onida” brand name is well known in the market in television sector .So the company has got the job of generating product awareness only.
¨Dealer price is also one of the strengths of the company.
Weaknesses
¨Low advertisement is one of the major weaknesses of the company. Due to low advertisement, most of the people are not familiar with the product, as a result of which company may lose their prospective customer.
¨Inadequate no. of service technician is a big drawback.
¨Many a time materials required for replacement purpose could not be delivered to service center because of shortage in the warehouse. Sometimes it take 1 month; and it degrades the confidence level of consumer.
Opportunity
¨KUNDAN exit from the market is one of the biggest opportunities. It has around 11% of market share and here after quitting the market by KUNDAN there will be a gap and this gap presents a chance for Onida.
¨Increasing no. of middle class households, for whom white goods have become a part of lifestyle and now these things are not luxurious item.
Threat
¨Low pricing of the competitors is one of the big threats the company can face. Currently ANCHOR, leader in washing machine segment has lowered its
price, in lower weight category(3kg)which MRP (max. retail price) is approximately equal to the landing price of other company product.
¨New entrants and invent of innovative products by competitors like talking washing machine by Electrolux may create unlikeliness for onida’s products