Description
SWOT ANALYSIS OF COMMONWEALTH BANK
Commonwealth Bank
Parent Company
Commonwealth Bank of Australia
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Determined to be different
USP
Commitment to service with a strong supply chain STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Small/medium/large enterprises and individuals
Financial institute specializing in retail, business and institutional banking, funds management, superannuation, insurance, investment Positioning and broking services. SWOT Analysis
1. Founded by government of Australia;one of the 'big four' Australian banks 2. Strong distribution network:Over 1,100 branches, almost 3,800 Post agencies, over 4,000 ATMs nationally, more than 192,000 EFTPOS terminals across Australia 3. Employing over forty thousand employees. 4. Strong sense of ownership in employees: More than 75 per cent of staffs in Australia are shareholders. 5. Huge scale:Australia’s largest banking customer base, largest life Strength insurers in Australia
1. Global presence is limited as compared to some other major global banks Weakness 2. Overdependence on the Australian market
1. Growth through mergers, acquisition and partnership with global players. 2. Increasing offerings to reach out a diverse customer base. 3. Setting up operations in south-east Asia to leverage on the Opportunity growing economies
1. Impacted by change in regulations and laws. Threats 2.Increasing competitive pressure. Competition
1.National Australia Bank 2.ANZ 3.Westpac 4.Deutsche Bank 5.Citigroup Pty Ltd 6.HSBC Bank Australia Ltd Competitors 7.Newcastle Permanent
doc_684285097.docx
SWOT ANALYSIS OF COMMONWEALTH BANK
Commonwealth Bank
Parent Company
Commonwealth Bank of Australia
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Determined to be different
USP
Commitment to service with a strong supply chain STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Small/medium/large enterprises and individuals
Financial institute specializing in retail, business and institutional banking, funds management, superannuation, insurance, investment Positioning and broking services. SWOT Analysis
1. Founded by government of Australia;one of the 'big four' Australian banks 2. Strong distribution network:Over 1,100 branches, almost 3,800 Post agencies, over 4,000 ATMs nationally, more than 192,000 EFTPOS terminals across Australia 3. Employing over forty thousand employees. 4. Strong sense of ownership in employees: More than 75 per cent of staffs in Australia are shareholders. 5. Huge scale:Australia’s largest banking customer base, largest life Strength insurers in Australia
1. Global presence is limited as compared to some other major global banks Weakness 2. Overdependence on the Australian market
1. Growth through mergers, acquisition and partnership with global players. 2. Increasing offerings to reach out a diverse customer base. 3. Setting up operations in south-east Asia to leverage on the Opportunity growing economies
1. Impacted by change in regulations and laws. Threats 2.Increasing competitive pressure. Competition
1.National Australia Bank 2.ANZ 3.Westpac 4.Deutsche Bank 5.Citigroup Pty Ltd 6.HSBC Bank Australia Ltd Competitors 7.Newcastle Permanent
doc_684285097.docx